Performance marketing

Performance Marketing Specialist

Experience 4 to 5 years

Location Noida

Department Marketing

Responsibilities:

1. Campaign Strategy & Management:

● Develop & Execute, and manage PPC campaigns across Facebook Google Ads (Google Search, Google Display,) YouTube Ads, Snapchat ads.

● Conduct thorough keyword research and selection for each campaign & Product collection.

● Create and optimize ad copy to ensure relevance and quality score improvements.

● Plan landing pages to maximize conversion rates.

2. Performance Monitoring & Analysis:

● Monitor and analyze campaign performance metrics such as CTR (click- through rate), CPC (click per cost), CPA (click per acquisition), and ROI.

● Generate detailed reports to communicate performance and insights to stakeholders.

● Utilize tools like Google Analytics, clarity and first party attribution tools to assess traffic quality and campaign impact.

3. Budget Management:

● Allocate and manage budgets effectively across various campaigns.

● Ensure budget optimization to achieve maximum results within the allocated spend.

● Bid & Budget Optimisation

4. A/B Testing & Optimization:

● Conduct A/B testing on ad creatives and landing pages to identify high-performing variations.

● Continuously optimize campaigns based on data-driven insights.

5. Competitor Analysis:

● Perform regular competitor analysis to stay ahead in the market.

● Identify and capitalize on industry trends and opportunities.

Required Qualifications and Skills:

● Bachelor's degree in Marketing, Advertising, Business, or a related field.

● Facebook & Google Ads certification required.

● Proven experience of minimum 4-5 years in managing Google Ads campaigns and other PPC platforms, preferably in brand .

● Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, clarity, etc.

● Excellent written and verbal communication skills.

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● Strong attention to detail and organizational skills.

● Ability to work independently and as part of a team /Agency partners.

● Up-to-date with the latest trends and best practices in PPC and digital marketing

Urgent hiring - kindly share your cv at hr@outcasts.in