Performance Marketing Expert

Job Title:

Location:

Experience Required:

About Us

Peppy Cartel Private Limited is a fast-growing D2C brand in the sexual wellness and lifestyle industry. We are on a mission to break taboos, empower conversations, and create a modern, safe space for intimacy and pleasure.

Performance Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other paid channels.
• Manage end-to-end paid media strategy, including budget allocation, audience targeting, creative testing, and funnel optimization.
• Drive customer acquisition and retention through data-backed strategies.
• Monitor KPIs such as CAC, LTV, ROAS, CTR, and conversion rates to ensure profitability.
• Collaborate with creative, content, and product teams to align campaigns with brand objectives.
• Run A/B tests and performance experiments to improve ad effectiveness.
• Stay updated with platform trends, algorithms, and emerging ad formats.
• Generate performance reports and provide insights to leadership for decision-making.

Requirements

• 3–4 years of experience in performance marketing, preferably in D2C / e-commerce.
• Proven track record of scaling paid campaigns profitably.
• Strong knowledge of Google Ads (Search, Display, Shopping), Meta Ads (Facebook, Instagram), and affiliate networks.
• Hands-on experience with analytics tools (Google Analytics, GA4, Mixpanel, etc.).
• Familiarity with SEO, email, and influencer marketing is a plus.
• Excellent analytical skills with the ability to interpret data into actionable strategies.
• Strong communication and collaboration skills.

What We Offer

• Competitive salary package.
• Opportunity to be part of a fast-scaling D2C brand in the sexual wellness industry.
• Creative and growth-focused work environment.
• Ownership and autonomy in driving key marketing initiatives.

How to Apply

hr@peppyforall.com.