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Performance Marketing Expert

1 - 3 years

3 - 4 Lacs

Posted:3 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

  • Develop, manage, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms.
  • Conduct keyword research, audience segmentation, and competitor analysis to improve targeting and campaign performance.
  • Monitor and analyze campaign metrics (CPC, CTR, CPA, ROAS, etc.) to evaluate effectiveness and recommend improvements.
  • Optimize landing pages, ad copies, and creatives in collaboration with the creative and content teams.
  • A/B test creatives, ad formats, targeting strategies, and landing pages to drive better results.
  • Track and report performance using tools like Google Analytics, Google Tag Manager, and ad platform dashboards.
  • Stay updated on digital marketing trends, new ad platform features, and industry best practices.
  • Coordinate with internal teams and stakeholders to align campaign strategies with business objectives.

Key Requirements:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 1–3 years of experience in performance marketing or paid media management.
  • Proven track record in managing Google Ads, Meta Ads, and other paid platforms.
  • Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and Excel.
  • Familiarity with SEO, SEM, retargeting, and affiliate marketing is a plus.
  • Creative mindset with excellent written and verbal communication skills.
  • Ability to manage multiple campaigns and projects simultaneously under tight deadlines.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Schedule:

  • Day shift

Ability to commute/relocate:

  • Panjim, Goa: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • Do you have experience managing ads for e-commerce clients?
  • What is your current notice period, and when would you be available to join us?
  • What is your current CTC & Expected CTC?

Experience:

  • Performance marketing: 1 year (Required)

Work Location: In person

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