Performance Marketing Expert

About the Role:

Performance Marketing Expert

fast-paced agency environment

Key Responsibilities

1. Campaign Strategy & Planning

• Develop and execute 

  data-driven performance marketing strategies

   across platforms such as:
• Google Ads (Search, Display, YouTube, Discovery, PMax)
• Bing Ads (Search)
• Meta Ads (Facebook, Instagram)
• LinkedIn Ads, Twitter Ads, and other relevant platforms.
• Conduct 

  competitor and audience research

   to identify growth opportunities.

2. Campaign Execution

• Set up and manage end-to-end campaigns — from 

  ad copy creation

   and 

  keyword selection

   to 

  bidding strategies

   and 

  audience targeting

  .
• Collaborate with creative teams to ensure high-performing ad creatives.
• Implement 

  tracking pixels

  , conversion events, and remarketing audiences via 

  Google Tag Manager

   or similar tools.

3. Optimization & Performance Management

• Continuously 

  monitor, analyze, and optimize

   campaigns for maximum ROI and CPA/CPL efficiency.
• Conduct 

  A/B testing

   for ad copies, creatives, audiences, and landing pages.
• Optimize 

  budget allocation

   across campaigns and platforms to achieve client KPIs.

4. Reporting & Insights

• Prepare 

  weekly, monthly, and quarterly performance reports

   with insights, learnings, and recommendations.
• Analyze campaign data to identify trends and opportunities for improvement.
• Present insights and performance reviews during client meetings.

5. Collaboration & Process

• Coordinate with the 

  SEO, Creative, and Strategy teams

   for integrated campaign execution.
• Keep up to date with 

  latest ad platform updates, industry trends, and algorithm changes.

• Support the 

  new business team

   by contributing to performance strategy for pitches and proposals.

Key Skills & Competencies

Technical Skills

• Proficiency in:

• Google Ads

  , 

  Meta Business Manager

  , 

  LinkedIn Campaign Manager

  , and other ad platforms.

• Google Analytics 4 (GA4)

   and 

  Google Tag Manager (GTM)

  .

• Google Data Studio / Looker Studio

   for reporting.
• Microsoft excel and Powerpoint
• Strong understanding of 

  conversion tracking, attribution models, and funnel optimization

  .
• Knowledge of 

  automation rules

  , 

  bid strategies

  , and 

  audience segmentation

  .

Analytical & Strategic Skills

• Strong command of 

  data interpretation

  , 

  ROI analysis

  , and 

  budget optimization

  .
• Ability to translate data into 

  clear, actionable insights

  .
• Strategic mindset with an eye for identifying 

  growth opportunities

  .

Soft Skills

• Excellent communication and presentation skills.
• Strong project management and multitasking ability.
• Collaborative team player with problem-solving orientation.
• Adaptable and curious about new tools and marketing trends.