Performance Marketing Expert

You will be responsible for managing and optimizing campaigns on platforms like Facebook, Google Ads, and other relevant portals. Your key responsibilities include: - Planning and executing growth-driven campaigns. - Optimizing campaigns using metrics like CTR, conversion rates, and average order value. - Continuously reviewing campaign performance and implementing strategies to improve ROI. You will also be involved in data analysis to identify trends and actionable insights, generating detailed performance reports, and recommending data-backed optimizations. Additionally, you will work on creative strategies by planning and testing content and audience strategies to drive engagement and conversions. Moreover, you will conduct A/B tests for creatives, targeting, and messaging to ensure continuous improvement. It is essential to stay updated on industry trends and platform updates to refine marketing strategies effectively. Qualifications required for this role: - 1.5 - 2 years of hands-on experience in performance marketing. - Strong analytical skills with a data-driven approach to decision-making. - Exceptional written and verbal communication skills. - Creative thinker with the ability to craft compelling ad content and messaging. - Proven experience in campaign optimization to enhance ROI and conversion rates. - Collaborative mindset and ability to work effectively across teams. About Blix: At Blix, we are dedicated to making learning fun and engaging through innovative STEM-based toys and educational products. As a bootstrapped company focused on creativity, we empower young minds to explore, build, and innovate.,