Performance Marketing Executive

2 years

2 - 4 Lacs

Posted:1 day ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

  • Participate in forming effective paid search strategies,
  • Launch and optimize various PPC campaigns,
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing),
  • Be involved in keyword selection and audience targeting,
  • Monitor budget and adjust bids to gain better ROI,
  • Track KPIs to assess performance and pinpoint issues,
  • Produce reports for management (e.g. dashboards),
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels,
  • Maintain partnerships with PPC ad platforms and vendors,
  • Find ways to reduce the risk of click fraud,
  • Keep abreast of PPC and SEM trends,

Requirements:

  • Proven experience as a PPC Manager or Digital Marketing Specialist,
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts,
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred,
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.),
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel),
  • Excellent communication skills,
  • Analytical thinking with strong math skills,
  • AdWords certification is a plus.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

  • Jhalana Doongri, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Preferred)

Education:

  • Master's (Preferred)

Experience:

  • Performance marketing: 2 years (Required)

Language:

  • English (Required)

Work Location: In person

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