Performance Marketing Executive

2 - 7 years

4 - 9 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Performance Marketing Executive

Relevant Experience:

2+ years (excluding internships & freelancing)

Location:

Ahmedabad | Full-Time | On-site

Priority:

Immediate joiners preferred

Job Summary:

We are looking for a highly motivated

Performance Marketing Executive

with 2 3 years of experience to drive lead generation and user acquisition for our SaaS products. The ideal candidate will be skilled in managing multi-channel campaigns, optimizing ad spend, and ensuring maximum ROI.

Roles & Responsibilities:

  • Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
  • Drive qualified lead generation for SaaS products.
  • Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
  • Drive lead generation and user acquisition for SaaS products by optimizing for lower CPA and higher ROAS.
  • Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.
  • Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
  • Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
  • Collaborate with design, content, and product teams to ensure campaigns are aligned with brand messaging and product positioning.
  • Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements:

  • 2 - 3 years of experience in performance marketing / digital marketing, preferably in SaaS or B2B.
  • Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads.
  • Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.
  • Proficiency in campaign tracking and analytics tools

    (Google Analytics, GTM, Ads Managers, etc.).
  • Ability to manage budgets effectively and deliver measurable business outcomes.
  • Strong communication and collaboration skills.
Techify is the Fastest Growing Tech Company with a talented, passionate and learning team. Techifys DNA Is About Solutions & Technologies. We are here to help our customers grow their business.
Our Vision is to Become One of the Best Product Engineering companies in India We put client relationships first hence our mission is to build software solutions that help clients transform their business by unleashing hidden potential with technology.
So our success mantra is Customer first, Team second and We are the third.
Our main focus is our Customers and Partners success. Our visionary and experienced team turns innovative ideas into efficient products & softwares. Our well-defined processes ensure on-time delivery to our partners giving us an edge over our competitors. The most important pillar in achieving our goals is our dedicated Team and to encourage them and keep them motivated, we have set up a culture that rewards Self Development and Innovation.
Our cutting-edge services include intensive research and analysis to identify the appropriate technology to achieve best performances by incurring least cost possible. We take a studied approach towards cost, performance, feature trade-offs to help companies surmount the challenges of delivering high-quality, timely products and services to the marketplace. We have the ability to take up any product be it at the stage of defining, designing, verifying or realizing.
Here are our recognitions. We are the winner of Grand Challenge in Vibrant Gujarat Summit 2018. We have also achieved prestigious Trend Setter award from Gujarat Innovation Society. Times Coffee Table Book Covered us in Gujarat the Inspiring edge edition. We are also Amazon web services consulting and networking partners.

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