Hiring: Digital Marketing Executive Location: Mumbai Lower Parel Experience: 1–3 Years Notice Period: Immediate or up to 30 Days Key Responsibilities: Develop and execute digital marketing campaigns across various channels (cold email AND/OR webinars, managing Youtube channel). Lead B2B lead generation efforts through cold outbound emails and inbound webinars using tools like Clay.com , Instantly , and Apollo . Collaborate with cross-functional teams to create engaging content for podcasts, webinars, YouTube, and social media. Design visually appealing assets using tools like Canva and ensure brand consistency across all channels. Plan and manage marketing initiatives focused on podcasts and webinars to drive engagement and awareness. Write and execute A/B tests , analyze performance metrics, and optimize campaigns based on insights. Leverage AI-driven tools and analytics platforms to automate workflows and enhance performance. Work closely with IT to ensure smooth integration of marketing tools, tracking systems, and automation pipelines. Generate detailed reports and dashboards to monitor KPIs and provide actionable insights. Stay up to date with the latest digital marketing trends and tech innovations. Mandatory Skills & Expertise: 1–4 years of experience in digital marketing , preferably in an IT or SaaS environment . Proven experience with B2B campaigns , podcasts, webinars, YouTube, and social media. Hands-on with Canva , video editing tools, and marketing automation platforms . Familiarity with AI tools and how they impact digital marketing outcomes. Excellent written and verbal communication skills with a knack for storytelling. Strong time management and multitasking abilities in collaborative environments. Preferred: Experience working with international clients in a digital/B2B marketing role. Working knowledge of Google Analytics , and basic HTML/CSS for landing page optimization Certifications in digital marketing, content strategy, or growth marketing are a plus.
Role & responsibilities: Outline the day-to-day responsibilities for this role. Preferred candidate profile: Specify required role expertise, previous job experience, or relevant certifications.