Digital Marketing Executive

Hiring: Digital Marketing Executive

Key Responsibilities:

• Develop and execute digital marketing campaigns across various channels (cold email AND/OR webinars, managing Youtube channel).
• Lead

  B2B lead generation efforts

  through

  cold outbound emails

  and

  inbound webinars

  using tools like

  Clay.com

  ,

  Instantly

  , and

  Apollo

  .
• Collaborate with cross-functional teams to create engaging content for podcasts, webinars, YouTube, and social media.
• Design visually appealing assets using tools like

  Canva

  and ensure brand consistency across all channels.
• Plan and manage marketing initiatives focused on

  podcasts

  and

  webinars

  to drive engagement and awareness.
• Write and execute

  A/B tests

  , analyze performance metrics, and optimize campaigns based on insights.
• Leverage

  AI-driven tools and analytics platforms

  to automate workflows and enhance performance.
• Work closely with IT to ensure smooth integration of marketing tools, tracking systems, and automation pipelines.
• Generate detailed

  reports and dashboards

  to monitor KPIs and provide actionable insights.
• Stay up to date with the latest

  digital marketing

  trends and tech innovations.

Mandatory Skills & Expertise:

• 1–4 years of experience in

  digital marketing

  , preferably in an

  IT or SaaS environment

  .
• Proven experience with

  B2B campaigns

  , podcasts, webinars, YouTube, and social media.
• Hands-on with

  Canva

  , video editing tools, and

  marketing automation platforms

  .
• Familiarity with

  AI tools

  and how they impact digital marketing outcomes.
• Excellent written and verbal communication skills with a knack for storytelling.
• Strong time management and multitasking abilities in collaborative environments.
  

Preferred:

• Experience working with

  international clients

  in a digital/B2B marketing role.
• Working knowledge of

  Google Analytics

  , and basic

  HTML/CSS

  for landing page optimization

• Certifications

  in digital marketing, content strategy, or growth marketing are a plus.