Performance Marketing Executive

The Performance Marketing Executive will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. This role focuses on driving measurable results—leads, conversions, and ROI—through data-driven marketing strategies.

Google Ads, Meta (Facebook/Instagram), LinkedIn, and other performance channels

Key Responsibilities:

Campaign Management:

• Plan, execute, and manage performance marketing campaigns across Google, Meta, LinkedIn, and other platforms.
• Continuously monitor campaign performance and optimize for cost efficiency (CPC, CPA, CPL).
• Run A/B tests on creatives, landing pages, and ad copies to improve conversions.

Analytics & Reporting:

• Track campaign metrics using Google Analytics, Ads Manager, and other tracking tools.
• Prepare weekly and monthly reports on key performance indicators (KPIs).
• Derive actionable insights from campaign data to improve ROI.

Content & Creative Collaboration:

• Work closely with the design and content team to create engaging ad creatives and copy.
• Ensure brand consistency and alignment with overall marketing goals.

SEO & Retargeting:

• Collaborate with SEO team to ensure ads complement organic efforts.
• Manage remarketing campaigns to re-engage potential leads.

Budget Management:

• Plan and allocate budgets efficiently across campaigns and channels.
• Ensure optimal utilization of marketing spend to achieve performance goals.

Innovation & Growth:

• Explore new channels, tools, and strategies to drive growth.
• Stay updated with digital marketing trends, tools, and best practices.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of experience in performance or digital marketing (agency or in-house).
• Proven experience managing campaigns on Google Ads, Meta, and LinkedIn.
• Proficiency in Google Analytics, Tag Manager, and basic SEO understanding.
• Strong analytical and Excel/Google Sheets skills.
• Creative mindset with the ability to translate data insights into actions.