Performance Marketing Executive

About Us

Performance Marketing Executive

Key Responsibilities

• Plan, execute, and optimise

  paid campaigns

  across

  Google Ads, Meta Ads

  , and other relevant ad platforms.
• Drive

  app installs

  and high-quality user acquisition with a focus on

  maximising ROAS

  .
• Develop and manage multiple campaigns for different audience segments, geographies, and platforms.
• Conduct

  A/B testing

  of ad creatives, targeting, and bidding strategies to improve performance.
• Use analytics tools (Google Analytics, Firebase, Appsflyer, Mixpanel, etc.) to monitor

  user behaviour

  and campaign impact.
• Identify opportunities for campaign improvement through audience insights, funnel analysis, and market trends.
• Create performance reports and share actionable insights with the marketing team.
• Collaborate with the creative team to develop

  engaging ad creatives

  and messaging aligned with the brand voice.
• Stay updated on

  digital marketing trends

  , competitor strategies, and platform updates to ensure best practices.

Requirements

• 24 years

  of proven experience in

  performance marketing

  for mobile apps or online services.
• Hands-on experience with

  Google Ads (Search, Display, UAC)

  ,

  Meta Ads (Facebook, Instagram)

  , and at least one additional platform (TikTok Ads, Snapchat Ads, etc.).
• Strong understanding of

  CPI, CPA, ROAS, CTR

  , and other performance metrics.
• Proficiency in analytics & tracking tools like

  Google Analytics, Firebase, Appsflyer, Adjust, Mixpanel

  , etc.
• Experience in

  app install campaigns

  and scaling mobile user acquisition.
• Ability to create data-driven strategies and optimise campaigns for better results.
• Strong analytical skills and attention to detail.
• Knowledge of astrology or interest in the domain will be a plus.
• Certification in Google Ads or Facebook is a plus.
• Knowledge of marketing funnels, lead generation, and ROI optimization.