Bogo Book

Performance Marketing Executive (Meta & Google) Location: Bengaluru (on-site / hybrid) Experience: 13 years (minimum 1 year hands-on with Meta & Google Ads) Company: Bogo Book Bengaluru's 1+1 (BOGO) membership About the role Own day-to-day acquisition across Meta and Google from campaign builds and creative testing to measurement and optimization. Your north stars: efficient paid signups and scalable learnings. What you'll do Plan, launch, and optimize Meta (IG/FB) & Google (Search/YouTube/Display) for conversions. Build full-funnel structures (prospecting, remarketing, retention) with audiences/LALs/RLSA . Run structured A/B tests on hooks, formats, offers; iterate fast on winners. Maintain tracking hygiene: GA4, GTM, UTMs, Meta CAPI, Google conversions . Monitor & improve CAC, CTR, CVR, ROAS, 7-day activation . Partner with content/design for ad briefs; with product for LP experiments. Report weekly with insights and budget reallocation recommendations. Support allowlisted/Collab Ads with creators when needed. Must-haves 1+ year hands-on with Meta & Google Ads (owning budgets). Strong grasp of CAC/LTV/ROAS/MER and funnel thinking. Practical experience with GA4, GTM, Pixel/CAPI , conversion tracking. Sharp short-form ad copy; test planning; Sheets/Excel fluency. Bengaluru-based; comfortable with rapid launch cycles. Nice-to-haves Marketplace/subscription/local services experience. App campaigns, WhatsApp entry points, CRO. Basic SQL/Looker Studio; Canva/Figma for quick mocks. Success looks like Hitting CAC targets while scaling responsibly. Clear test learnings every week (creative, audience, placement). Clean data parity across GA4, Meta, and Google Ads. Improved first-week redemption/activation from paid cohorts. Tools Meta Ads Manager Google Ads GA4 GTM Whatsapp/Looker Studio/Sheets Meta CAPI Hotjar/Optimize (or similar) Compensation & perks Salary: ?20,00030,000 per month (fixed) + performance bonus Health benefits; learning budget for certifications Hybrid work (Indiranagar/Koramangala preferred)