Performance Marketing Executive

Role:

Performance Marketing Executive

Key Responsibilities:

• Plan, execute, and optimize high-performance paid campaigns on

  Google Ads (Search, Shopping, Display)

  and

  Meta Ads (Facebook & Instagram)

  .
• Drive and manage monthly sales targets while keeping

  ROAS under control

  .
• Track and analyze campaign performance via

  Google Analytics

  , deriving actionable insights.
• Perform

  deep analysis using Google Sheets

  —including pivots, formulas, dashboards—for performance reporting.
• Work collaboratively with the creative team to test and iterate ad creatives and messaging.
• Monitor key metrics daily (CPA, CTR, ROAS, Conversion Rate, Bounce Rate, etc.) and take corrective actions quickly.
• Conduct competitor and market analysis to stay ahead of trends.
• Contribute to audience building and funnel strategies tailored for eCommerce D2C sales.

Requirements:

• Minimum

  2+ years of hands-on experience

  managing performance campaigns on

  Google Ads

  and

  Meta Ads

  .
• Strong command of

  Google Analytics (GA4)

  for traffic, attribution, and funnel analysis.
• Proficient in

  Google Sheets

  (advanced formulas, data visualization, and dashboards).
• Excellent understanding of

  eCommerce conversion funnels

  , A/B testing, and pixel/tracking setups.
• Proven track record of managing budgets and driving consistent

  month-on-month sales growth

  .
• Data-driven mindset with attention to detail and ability to work independently.

Good to Have

• Experience with

  Shopify, WooCommerce, or other eCommerce platforms

  .
• Knowledge of tools like Google Tag Manager, UTM tracking, Hotjar, or Clarity.
• Familiarity with email and retention marketing strategies is a bonus.

Why Join Us?

• Be part of a

  growth-focused team

  driving performance at scale.
• Take ownership of strategy, execution, and impact.
• Competitive salary and performance incentives.
• Exposure to high-performing D2C eCommerce brands.

How to Apply:

• Interested candidates are invited to send their resume to hello@selfcraftmedia.com with the subject line "Performance Marketing Executive Application" - [Your Name]. or you can directly contact us on 7878757900