Performance Marketing Executive

Brand:

Location:

Experience:

About the Role

Performance Marketing Executive who is 100% sales-driven

Key Responsibilities

1. Sales Generation Through Paid Ads

• Run and optimize

  Meta Ads

  (Facebook/Instagram) focusing on conversion campaigns.
• Execute

  Google Ads

  (Search, Shopping & Display) to drive high-intent buyers.
• Maintain strong ROAS and ensure daily, weekly, and monthly sales targets are met.

2. WhatsApp Marketing for Conversions

• Create WhatsApp broadcast campaigns for offers, new launches, and retargeting.
• Build automated flows for

  cart recovery, COD confirmation, repeat sales & follow-ups

  .
• Track conversions and continuously improve messaging to increase sales.

3. Website & E-Commerce Sales Optimization

• Manage product listings, pricing, and inventory on the Maison de Fouzdar website.
• Optimize product listings on all e-commerce platforms.
• Improve product descriptions, images, and landing pages to boost conversion rates.

4. Performance Tracking & Revenue Reporting

• Analyze daily sales, ad performance, CAC, and ROAS.
• Share conversion insights and recommendations for revenue growth.
• Monitor customer journey and reduce drop-offs across funnels.

5. Strategy for Scaling Revenue

• Plan monthly sales campaigns, festive offers, and remarketing strategies.
• Identify best-selling products and push them for higher returns.
• Explore new audience segments and channels to grow revenue consistently.

Skills Required

• Strong hands-on experience with

  Meta Ads, Google Ads & WhatsApp Marketing

  .
• Proven ability to

  generate online sales

  through paid marketing.
• Understanding of e-commerce, Shopify/WordPress, and marketplace operations.
• Excellent data analysis skills and knowledge of analytics tools.
• Creative mindset for ad copies, visuals, and product messaging.
• Ability to work under sales targets and deliver results.

What We’re Looking For

• Someone who thinks

  sales-first

  , not just campaign-first.
• Someone who can independently run campaigns and scale revenue.
• Someone who understands luxury/premium branding (bonus).