Performance Marketing Executive

Job Title:

Location:

Experience Required:

Notice Period:

Job Summary:

Performance Marketing Executive

Key Responsibilities:

• Plan, implement, and manage performance campaigns across

  Google Search, Display, Meta (Facebook & Instagram)

  , and

  LinkedIn

  .
• Own end-to-end campaign setup, including audience targeting, bidding strategy, budget pacing, and performance tracking.
• Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, CTR, conversion rates) and make data-driven decisions to improve performance.
• Generate performance reports using

  Google Analytics, Meta Business Suite, LinkedIn Campaign Manager

  , and

  Data Studio

  .
•  Conduct A/B testing for ad creatives, landing pages, and audience targeting to maximize ROI.
• Work with the content and creative teams to develop compelling ad copy and visuals.
• Collaborate with internal stakeholders and external agencies to ensure cohesive campaign execution and brand alignment.
• Perform keyword research and competitor analysis to stay ahead of market trends.
• Manage budgets, forecasts, and reporting for performance channels.
• Collaborate with creative and content teams to develop ad assets tailored to platform and audience.
• Monitor competitor activity, keyword trends, and platform updates to refine strategy.
• Ensure accurate implementation of tracking pixels, UTM parameters, and conversion goals.
• Create detailed performance reports and dashboards for stakeholders.
• Stay updated with industry trends, algorithm changes, and new platform features.

Requirements:

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
• 2-3  years of hands-on experience in performance marketing, preferably in a fast-paced environment.
• Strong understanding of Google Ads, Meta Business Suite, LinkedIn Ads, and other digital advertising platforms.
• Proficient in Google Analytics, Google Tag Manager, and marketing automation tools.
• Excellent analytical skills and experience working with data platforms (e.g., Excel, Looker Studio, or similar).
• Strong communication and organizational skills.
• Ability to multitask, prioritize, and manage time effectively.

What We Offer:

Competitive salary and performance bonuses

Career growth opportunities in a dynamic digital environment

Work with a creative and driven team

Flexible work arrangements (hybrid/remote depending on location)

Training and development programs

Good to Have:

• Google Ads and Meta Blueprint Certifications.
• Working knowledge of

  retargeting

  ,

  lookalike audiences

  , and

  custom audiences

  .
• Familiarity with CRM integrations or marketing automation platforms