Performance Marketing Executive

Job Title: Performance Marketing Executive

Location: Greater Noida (Work From Office)
Company: ScholarHat
Employment Type: Full-time

About ScholarHat

ScholarHat is a fast-growing EdTech company focused on upskilling students, graduates, and working professionals in high-demand technologies such as .NET, Full Stack, AI, Cloud, DevOps, and Data Engineering. We drive growth through impactful digital marketing, performance campaigns, and content-led strategies to support training programs and placement initiatives.

Key Responsibilities

• Plan, execute, and optimize paid digital marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and YouTube.
• Manage end-to-end lead generation campaigns for courses, masterclasses, webinars, and placements.
• Track daily performance metrics such as CTR, CPL, ROAS, conversions, and campaign budgets.
• Create or support the creation of basic social media banners, ad creatives, and landing page visuals (Canva preferred).
• Coordinate with the content and design teams for ad copies, creatives, and funnels.
• Assist in email marketing campaigns—drafting copies, scheduling emails, and improving open & conversion rates.
• Conduct A/B testing on creatives, audiences, and ad formats to improve performance.
• Prepare weekly and monthly performance reports and share insights with the marketing leadership.
• Stay updated with the latest trends in EdTech marketing, paid media, and growth strategies.

Qualifications & Requirements

Education

• Bachelor’s degree preferred (B.Tech, BBA, BCA, MBA, or relevant field)

Experience

• 1–3 years of experience in Performance Marketing / Digital Marketing
• Experience in EdTech or education marketing is a strong plus

Skills Required

• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads
• Strong understanding of lead generation funnels and landing pages
• Basic design skills using Canva (mandatory)
• Good copywriting and email marketing knowledge
• Analytical mindset with experience using Google Analytics, Meta Business Suite, etc.
• Strong coordination and communication skills

What We Offer

• Opportunity to manage high-budget, high-impact campaigns
• Fast-paced startup environment with real ownership
• Exposure to EdTech growth, placements, and career-focused marketing
• Career growth into Growth Manager / Performance Lead roles
• Collaborative work culture at a rapidly scaling company

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person