Performance marketing

Title:

Reports: AVP

Broader Role / Responsibilities

• Plan, execute, and optimize performance marketing campaigns across

  Meta (Facebook/Instagram)

  and

  Google Ads

  , specifically targeting retail investors and financially curious audiences.
• For

  Meta Ads

  , a strong grasp of

  custom audience building, lookalike modeling, CAPI setup, and lead form vs. landing page performance

  is required.
• For

  Google Ads

  , hands-on experience with

  Search, Performance Max, and YouTube lead-gen formats

  , as well as

  keyword strategy and audience layering

  , is essential.
• Focus on driving

  high-quality leads at an optimized CPL

  , with continuous efforts to

  reduce CAC

  through audience, creative, and funnel enhancements.
• Conduct

  daily campaign monitoring and reporting

  , sharing actionable insights and recommendations to support data-driven decision-making.
• Run

  A/B tests

  on creatives, copies, placements, and landing pages to improve CTR and CVR across platforms.
• Collaborate with the content and design teams to produce

  financially insightful, trust-oriented ad creatives

  tailored to different user personas.
• Analyze the complete lead funnel from click to conversion, identifying bottlenecks and optimizing for better ROI and customer acquisition.
• Stay updated with

  platform updates, fintech marketing regulations

  , and advertising best practices across Google and Meta.
• Handle

  budget allocation and pacing

  to ensure maximum efficiency, scalability, and alignment with business objectives.
• Strong proficiency in

  Google Sheets and Excel

  , including data filtering, pivot tables, trend analysis, and visualization to support

  data-driven decisions

  .

Requirements:

• 2-4 years of experience in running performance marketing campaigns, preferably for Lead gen businesses
• Hands-on experience in running acquisition and remarketing campaigns across Google network Facebook.
• Experience in managing & running campaigns with Affiliates & Programmatic Network
• Knowledge of Google Analytics, Google tag Manager & various Attribution models.