Performance Marketing & Dashboard Expert (Google Ads + Meta Ads)

Company Description

SOCIAPA manages brands in the digital sphere with innovation, helping businesses grow sustainably and establishing a solid foundation. We analyze current scenarios and brand positioning to create groundbreaking strategies for brands to reach target consumers and markets. SOCIAPA Ventures Pvt. Ltd. is our parent company.

Role Description

Performance Marketing & Dashboard Expert

Key Responsibilities

1. Performance Marketing Execution

• Plan, launch, and optimise paid marketing campaigns on

  Google Ads

  (Search, Display, YouTube) and

  Meta Ads

  (Facebook, Instagram).
• Define campaign structures, targeting strategies, creatives, and bidding models for maximum ROI.
• Implement A/B testing for creatives, ad copies, and audience targeting.
• Monitor budget pacing and adjust bids/budgets to ensure delivery against KPIs.
• Apply geo-fencing, remarketing, lookalike audiences, and hyper-local targeting strategies.

2. Analytics & Dashboard Creation

• Develop and maintain

  real-time marketing dashboards

  (Google Data Studio / Looker Studio, Excel, Power BI, or similar) integrating data from Google Ads, Meta Ads, and other analytics sources.
• Track and visualise campaign KPIs: CTR, CPC, CPM, ROAS, Conversion Rate, etc.
• Build automated reporting pipelines to reduce manual reporting time.
• Create customised dashboards for different stakeholders (management, client teams, campaign managers).

3. Data Analysis & Insights

• Analyse campaign performance data to identify trends, patterns, and optimisation opportunities.
• Provide actionable insights to improve campaign targeting, creatives, and budget allocation.
• Track attribution models and conversion paths to evaluate campaign impact.
• Prepare weekly/monthly performance reports with clear insights and recommendations.

4. Strategy & Optimisation

• Recommend performance marketing strategies aligned with business goals.
• Stay updated with the latest platform features, tools, and best practices.
• Collaborate with design, content, and client servicing teams for high-impact creatives and ad copies.
• Experiment with emerging ad formats and platforms to expand reach.

Required Skills & Qualifications

• Education:

  Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

• Experience:

  3–5 years of hands-on experience managing Google Ads & Meta Ads campaigns.

• Certifications:

• Google Ads Certification (Search, Display, Video) – Preferred.
• Meta Certified Digital Marketing Associate / Media Buying Professional – Preferred.

• Technical Skills:

• Strong command of Google Ads Manager & Meta Ads Manager.
• Proficiency in analytics & dashboard tools (Google Data Studio / Looker Studio, Power BI, Excel).
• Knowledge of Google Analytics 4 (GA4), UTM tracking, and conversion tracking (Google Tag Manager).

• Analytical Skills:

  Ability to interpret complex data sets, identify trends, and provide actionable insights.

• Soft Skills:

  Strong communication, attention to detail, problem-solving mindset, ability to work under tight deadlines.