Performance Marketing

Role Overview:

We are seeking a data-driven and results-oriented Performance Marketeer to lead our paid

marketing campaigns across digital platforms. The ideal candidate will have hands-on

experience in managing large budgets, optimizing campaigns for ROI/ROAS, and driving

customer acquisition through measurable performance channels.

Key Responsibilities

• Develop, execute, and optimize paid marketing campaigns across channels (Google

Ads, Meta, LinkedIn, Programmatic, Affiliates, etc.).

• Own end-to-end campaign management: planning, budgeting, targeting, execution,

tracking, and reporting.

• Drive user acquisition, lead generation, and revenue growth through measurable

performance metrics.

• Continuously analyze campaign performance, A/B test creatives, audience segments,

and landing pages to maximize ROI.

• Collaborate with creative, product, and analytics teams to align campaigns with

business goals.

• Manage marketing budgets efficiently and ensure accurate tracking of spends and

performance.

• Stay updated on digital marketing trends, tools, and best practices to identify growth

opportunities.

• Build dashboards and performance reports to share actionable insights with

leadership.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

• 5–7 years of hands-on experience in performance marketing or digital advertising.

• Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid

platforms.

• Strong analytical skills with proficiency in tools like Google Analytics, GA4, Data

Studio, or Mixpanel.

• Experience with A/B testing, conversion optimization, and attribution models.

• Comfortable managing large monthly budgets with focus on ROI/ROAS.

• Excellent communication and stakeholder management skills.

Nice-to-Have

• Experience with Martech/Adtech tools (HubSpot, Salesforce, AppsFlyer, Adjust, etc.).

• Exposure to SEO/ASO strategies as a complementary growth channel.

• Prior experience in e-commerce, fintech, SaaS, or consumer-tech industries.