Social Media & ORM Specialist

Role Overview:

We are looking for a creative and proactive Social Media & ORM Specialist to manage our

brand’s online presence, engage audiences, and protect brand reputation across digital

platforms. The role involves creating & managing engaging content, driving social campaigns,

monitoring conversations, and handling customer feedback to ensure a positive brand

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Key Responsibilities

Social Media Management

• Develop and implement a comprehensive social media strategy across platforms

(Facebook, Instagram, Twitter/X, LinkedIn, YouTube, etc.).

• Plan, create, and schedule engaging content (posts, stories, reels, videos,

infographics, etc.).

• Run paid social campaigns to drive engagement, leads, and brand awareness.

• Monitor analytics, track KPIs (reach, engagement, growth, conversions), and prepare

performance reports.

• Collaborate with design, content, and marketing teams & Agency to ensure brand

consistency.

Online Reputation Management (ORM)

• Monitor online mentions, reviews, and customer conversations across social media,

review sites, forums, and blogs.

• Respond to customer queries, complaints, and feedback in a timely and professional

manner.

• Manage brand presence on platforms like Google Reviews, Glassdoor, Trustpilot,

MouthShut, etc.

• Escalate critical feedback/issues to relevant teams and ensure closure.

• Implement proactive ORM strategies to maintain a positive brand perception.

• Track sentiment analysis and share insights for brand improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, PR, or related field.

• 5-7 years of experience in Social Media Management and/or ORM.

• Strong knowledge of social platforms, tools and ORM dashboards.

• Excellent communication skills with the ability to handle sensitive conversations.

• Creative mindset with an eye for storytelling, trends, and audience engagement.

• Analytical skills to measure performance and optimize campaigns.

• Crisis management experience is a plus.

Nice-to-Have

• Experience in influencer marketing or community management.

• Exposure to social listening tools

• Basic knowledge of SEO, content marketing, or paid media.