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The Future University
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Performance Marketing Associate

Performance Marketing Associate

The Future University

2 years

3 - 4 Lacs

Sahibzada Ajit Singh Nagar Punjab India

Posted:1 day ago| Platform:

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Skills Required

marketing cutting drive enrollment ads strategies targeting content research segmentation analysis reports analytics data reporting communication management collaboration optimization testing

Work Mode

On-site

Job Type

Full Time

Job Description

About The Opportunity

Join a forward-thinking institution that leverages cutting-edge digital channels to engage prospective students, drive enrollment growth, and strengthen its global brand presence. As a key member of the Digital Marketing team, you will own end-to-end performance marketing campaigns, optimizing for acquisition, ROI, and sustained program growth.Role & Responsibilities

Plan, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and programmatic display to achieve enrollment targets.
Monitor campaign performance daily; adjust bidding strategies, budgets, and targeting to maximize ROI and cost-per-lead efficiency.
Collaborate with creative and content teams to produce high-impact ad creatives and landing pages; drive A/B tests for continuous optimization.
Conduct in-depth keyword research, audience segmentation, and funnel analysis to improve conversion rates and reduce acquisition costs.
Generate and present detailed weekly/monthly performance reports, delivering actionable insights and strategic recommendations to stakeholders.
Stay current on digital marketing trends, platform updates, and emerging channels to drive innovation and competitive advantage.

Skills & Qualifications

Must-Have

Bachelor’s degree in Marketing, Business, Communications, or related field.
1–2 years of hands-on performance marketing experience, preferably in education, consumer services, or lead-gen environments.
Proficiency with Google Ads, Meta Ads Manager, and programmatic advertising platforms.
Strong analytical skills; experience with Google Analytics, Data Studio, or equivalent reporting tools.
Experience running A/B tests using tools like Google Optimize or Optimizely; solid understanding of landing page optimization.
Excellent communication, project management, and cross-functional collaboration abilities.

Benefits & Culture Highlights

Competitive salary with performance-based bonuses and comprehensive health benefits.

Skills: google ads,landing page optimization,a/b testing,project management,google analytics,communication,programmatic advertising,meta ads manager,conversion rate optimization,cross-functional collaboration,performance marketing,data studio

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Performance Marketing Associate