Performance Marketing Associate

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About

Healthus.ai is a leading digital agency specializing in healthcare marketing. We empower doctors, hospitals, and healthcare institutions across India to grow their online presence and generate leads through website development, SEO, social media, content creation, and paid campaigns.

Job Overview

We are looking for a results-driven Performance Marketing Executive with at least 1 year of experience in managing paid campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn. The ideal candidate will be skilled in planning, launching, optimizing, and scaling digital advertising campaigns focused on healthcare lead generation and brand visibility.

Key Responsibilities

● Plan, execute, and manage end-to-end performance marketing campaigns (Google, Meta, LinkedIn) for healthcare clients.

● Monitor daily campaign performance and budgets to ensure ROI and CPL targets are met.

● Conduct keyword research, A/B testing, and audience targeting to improve conversions.

● Analyze campaign data using Google Analytics, Meta Insights, and other tools to extract actionable insights.

● Optimize landing pages, ad creatives, and copy in collaboration with content and design teams.

● Create performance reports, dashboards, and presentations for internal teams and clients.

● Collaborate with SEO, social media, and content teams to align campaign strategy.

● Stay updated with platform algorithm changes, digital trends, and industry benchmarks.

Requirements

-Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

-Minimum 1 year of hands-on experience in running paid campaigns on Google Ads, Meta, and/or LinkedIn.

-Proficiency with ad managers, Google Analytics, and performance tracking tools.

-Strong analytical skills with the ability to interpret data and make data-driven decisions.

-Knowledge of conversion tracking, pixel implementation, UTM tagging, and CRM integration.

-Ability to manage multiple campaigns simultaneously while adhering to deadlines and budgets.

-Excellent communication and reporting skills.

Preferred

-Google Ads or Meta Blueprint certification.

-Experience in healthcare, wellness, or clinic-based performance campaigns.

-Familiarity with lead generation campaigns using landing page builders (e.g., Unbounce, Webflow).

-Understanding of funnel marketing and retargeting strategies.

What We Offer

-Opportunity to work on data-driven campaigns that directly impact healthcare growth.

-Hands-on experience with high-budget ad accounts and performance tools.

-Work closely with doctors, marketers, designers, and developers.

-Dynamic role with scope for innovation, testing, and scaling campaigns.

Perks & Benefits

-Competitive salary package.

-Exposure to performance marketing in the niche healthcare space.

-Collaborative and growth-oriented work environment.

-Access to industry courses and certification support.

-Flexible work policies and wellness-driven culture.