Performance Marketer

Job Title: Performance Marketer

Location:

Type:

About Tape A Tale:

Tape A Tale is India’s leading storytelling platform home to stories, poems, and performances that touch hearts. With millions of listeners and an ever growing creative community, we aim to create spaces (both on stage and online) where people can share their most personal narratives.

Role Overview:

Performance Marketer

Key Responsibilities:

• Paid Campaign Management-

  Plan, execute, and optimize paid marketing campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search/Display/YouTube), and other relevant platforms. Drive conversions for show ticket sales, follower growth, lead generation, and brand partnerships. Create A/B experiments for ad creatives, landing pages, and audience targeting.

• Analytics & Tracking-

  Set up, manage, and analyze tracking through Meta Pixel, Google Analytics, UTM parameters, and conversion events. Build performance dashboards and weekly campaign reports (ROAS, CAC, CTR, CPC, CPM). Monitor campaign performance and make data driven decisions to improve results.

• Funnel Optimization -

  Establish acquisition funnels - from awareness to conversion to retention. Improve landing page performance and conversion rates working with design/content teams. Reduce customer acquisition cost (CAC) and increase ROAS.

• Collaboration & Creative Strategy-

    Collaborate with the content/video team to create performance driven ad creatives - hooks, copy, thumbnails, storytelling cuts. Understand storytelling emotion based creative formats (reels, snippets, narrative videos) and repurpose content into performance ads.

• Audience Growth & Community Retargeting -

  Build retargeting edges using platform audiences (video views, form fills, engaged audience). Experiment with lookalike & interest based audiences.

Requirements:

• At least 1 year of experience in performance marketing (preferably in D2C, events, creator economy, startups, or contentled platforms).
• Hands-on experience with Meta Business Manager & Google Ads Manager.
• Strong analytical skills - ability to interpret data and convert insights into actionable outcomes.
• Knowledge of GA4, A/B testing, UTM tracking, and funnel design.
• Comfort in a fast paced creative environment and willingness to experiment.
• Experience with ticketing based campaigns or event promotions is a plus.
• Understanding of storytelling/poetry/content culture will be admired.

What You’ll Gain:

• Work in a creative environment where emotions drive engagement.
• See the direct impact of your strategy - from online conversions to packed live shows.
• Be part of India’s biggest storytelling movement.

To Apply:

Send your CV to Kopal@tapeatale.com and a short note about why you’d love to join Tape A Tale.