Performance Marketer

0 years

0 Lacs

Posted:23 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Company Description

Parva Connects

We believe data reveals intent, behavior, and opportunity — and we leverage performance marketing to engineer growth rooted in insight and creativity. With narrative-driven strategy and measurable execution, we convert brand vision into business results.


Role Description

Performance Marketer


Responsibilities

  • Plan & manage paid ad campaigns across Meta, Google, and YouTube
  • Conduct keyword research, audience segmentation, funnel planning & A/B testing
  • Track & report key metrics, optimize budgets & campaign performance
  • Collaborate with content/design to build high-impact creatives
  • Ensure proper tracking, UTMs, pixel integrations & analytics setup
  • Publish weekly reports with insights, learnings, and recommendations


Qualifications

  • Experience in Meta Ads, Google Ads & Analytics tools
  • Strong analytical mindset with execution discipline
  • Understanding of lead funnels, CPC/CPM optimization, targeting and remarketing
  • Basic knowledge of landing page strategy & conversion optimization
  • Prior agency or multi-client environment experience is preferred

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