Performance Marketer Google

2 - 4 years

4 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer & Earn!

About the Company

India s leading EdTech platforms, revolutionizing education for millions of students through personalized, live online classes. We are scaling fast and seeking data-driven performance marketers to drive our next wave of growth.

Role Overview

We are looking for a focused Performance Marketer with expertise in the Google ecosystem (Search, YouTube, Display) to own lead generation and acquisition funnels for one of our business units.

This role will sit within a decentralised marketing structure, directly aligned with the BUs growth goals, and report to the respective Business Head.

Key Responsibilities

  • Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube).
  • Manage large-scale budgets (minimum 5 Cr+ annually) to drive qualified leads and acquisitions.
  • Improve performance across the funnel CTR, CVR, CAC, ROAS.
  • Work on keyword research, ad copy testing, bidding strategies, and audience targeting.
  • Collaborate with analytics and product teams to close the loop between acquisition and revenue.
  • Regularly report performance insights and suggestions for scaling.

Ideal Candidate Profile

  • 2 8 years of B2C performance marketing experience in Lead Generation specific companies such as Insurance, EdTech, etc.
  • Must have directly handled Google budgets of 5 Cr+ per year.
  • Deep knowledge of Google Ads, YouTube campaigns, Google Analytics, and GCLID tracking.
  • Strong analytical chops and a test-measure-iterate mindset.
  • Comfortable owning revenue outcomes, not just lead volumes.
  • Past experience in fast-paced or high-growth digital businesses.

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