Digital Leads & Marketplaces Manager

Digital Leads and Marketplaces Manager

1year ON Roll Contractual Job
Marketplace Performance Marketing

• Execute performance marketing strategies for marketplace business (Amazon and

other platforms).

• Manage lower-funnel campaigns, ensuring budget efficiency and delivering on

ACOS targets.

• Develop and run Display and Search campaigns to maximize share of voice,

revenue, and visibility.

• Plan product mix and campaign optimization in collaboration with marketplace

partners.
2. Customer Journey & Content Optimization

3. Creative Strategy

4. Acquisition Strategy & Targeting
B. Digital Leads 1. Digital Lead Generation Strategy & Execution

• Design and implement lead generation strategies across digital channels (Search,

Social, Display, Email).

• Execute paid campaigns on Google Ads, Meta and other platforms.
• Develop landing pages and lead capture forms optimized for conversions and

integrated with CRM.
2. Lead Qualification & Call Center Management 3. CRM Management & Data Integrity 4. Sales Coordination & Revenue Tracking 5. Performance Tracking & Optimization 6. Reporting & Insights C. Technology & Innovation D. Stakeholder & Agency Management Qualifications & Skills:

• Bachelors degree in Marketing, Business, or related field; MBA preferred.
• 5+ years of experience in performance marketing and marketplace advertising.
• Strong expertise in Amazon Ads, Display/Search campaigns, and e-commerce

marketing.