Performance Marketer

𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 — 𝗖𝗿𝗲𝘀𝗹𝗶𝗮

📍 Location: Vizag 

 🕒 Employment Type: Full-time

 💼 Department: Growth & Marketing

𝗔𝗯𝗼𝘂𝘁 𝗖𝗿𝗲𝘀𝗹𝗶𝗮

Creslia is a fast-growing D2C tech-accessories brand offering premium phone cases, watch straps, AirPods covers, and device-protection essentials designed for style-driven consumers. We combine thoughtful aesthetics, reliable protection, and high-quality materials to create products that are not only trendy  but durable, functional, and worth owning.

We’re now entering a scale-up phase and are looking for someone who understands performance marketing beyond just running ads someone who can build full-funnel campaigns, optimize acquisition cost, scale paid channels profitably, and turn high-intent demand into conversion and repeat purchases.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗗𝗼 (𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀)

1. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻

  • Plan, set up, and manage paid campaigns across Meta Ads, Snapchat, Pinterest, Tiktok, Google Ads, and emerging channels.

  • Run full-funnel setup: awareness → traffic → retargeting → conversion ads.

2. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻

  • Work closely with designers, content writers, influencers, and video editors to create scroll-stopping ad creatives aligned with Creslia’s brand style.

  • Brief creatives using structured insights from past campaign performance.

3. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻

  • Continuously A/B test creatives, audiences, landing pages, copy, placements, and funnel stages.

  • Improve ROAS, lower CPA, and increase repeat purchase performance.

4. 𝗕𝘂𝗱𝗴𝗲𝘁 & 𝗦𝗽𝗲𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁

  • Monitor daily spend and pacing to ensure efficient burn aligned with revenue targets.

  • Allocate budgets intelligently based on product category performance and seasonal demand (festivals, gifting, wedding season, festive collections, etc).

5. 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴, 𝗗𝗮𝘁𝗮 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀

  • Use GA4, Meta Ads Manager, and attribution tools to measure results across CAC, ROAS, LTV, CTR, and funnel conversion.

  • Implement tracking pixels, events, UTM mapping, and conversion tracking on Creslia’s Shopify store.

𝟲. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

  • Share weekly dashboards highlighting wins, losses, insights, and next steps.

  • Recommend scaling strategies, new channels, and creative directions backed by data not assumptions.

𝟳. 𝗖𝗿𝗼𝘀𝘀-𝗧𝗲𝗮𝗺 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁

  • Coordinate with product, logistics, content, and website teams to ensure campaigns match stock, pricing, landing pages, offers, and customer experience.

𝟴.𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲

  • Study competitors in the premium phone accessories and tech-lifestyle space  including brands selling designer phone cases, watch straps, AirPods covers, and gifting-friendly tech accessories to identify winning creatives, offers, positioning angles, and audience hooks.

  • Identify winning hooks, formats, influencer trends, and offer strategies.

Who You Are (Requirements)

✔ 2+ years experience managing Meta and Google Ads campaigns for a D2C or e-commerce brand

 ✔ Proven experience with Google Analytics / GA4, Meta Ads Manager, and attribution

 ✔ Strong understanding of Shopify ecosystem, customer journeys & funnel metrics

 ✔ Ability to read numbers, draw insights, and turn them into actionable campaigns

 ✔ Creativity + structure you love data, but also understand storytelling and visual quality

 ✔ Comfortable working in a fast-paced environment where decisions move fast

𝗕𝗼𝗻𝘂𝘀 𝗶𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲:

 ⭐ Experience scaling gifting, home décor, fashion, beauty, or lifestyle brands

 ⭐ Knowledge of email automation (Klaviyo/WhatsApp campaigns)

 ⭐ Experience working with influencer-driven UGC ads

Why Join Creslia?

🚀 You’ll be part of the early growth team

 🎨 Build campaigns in a brand where creative identity matters

 📈 Ownership, autonomy, and space to experiment

 💡 Opportunity to scale a premium Indian brand globally

If this sounds like you and you want to build something meaningful, not just run ads we’d love to meet you.

𝗔𝗽𝗽𝗹𝘆 𝗡𝗼𝘄!