Company Description Creslia, based in New Jersey, USA, is a leading platform for stylish and durable phone accessories, offering a wide collection of high-quality phone cases, tech accessories, and mobile gadgets at an affordable price. Our product range supports major smartphone brands like Apple, Samsung, Google Pixel, and OnePlus, featuring options like artistic printed covers, MagSafe-ready chargers, and wireless charging-compatible cases. With a commitment to fast shipping across the U.S., easy returns, secure payments, and authentic products, Creslia ensures a premium shopping experience. Beyond a store, we're a community of tech enthusiasts providing innovative accessories that blend functionality with style, helping customers elevate their mobile lifestyle. Role Description This is a full-time on-site role for a Shopify SEO Executive based in Visakhapatnam, Andhra Pradesh. The day-to-day responsibilities include performing keyword research to optimize product listings, executing on-page SEO activities, managing technical SEO audits, and implementing effective link-building strategies. The candidate will collaborate with the marketing team to improve website ranking, drive organic traffic, and enhance overall store visibility. Additionally, maintaining and updating product descriptions for SEO and tracking performance metrics will be key duties. Qualifications Proficiency in Keyword Research and On-Page SEO strategies Experience in Link Building and off-page SEO tactics Knowledge of conducting comprehensive SEO Audits to identify issues and improvement areas Familiarity with Social Media Marketing to promote SEO campaigns Preferred experience in Shopify platform management and e-commerce SEO Strong analytical skills to track and measure performance using SEO tools Excellent written communication skills and attention to detail Bachelor's degree in Marketing, Business, or a related field is a plus Ability to work independently and collaboratively in a fast-paced environment
𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 — 𝗖𝗿𝗲𝘀𝗹𝗶𝗮 📍 Location: Vizag 🕒 Employment Type: Full-time 💼 Department: Growth & Marketing 𝗔𝗯𝗼𝘂𝘁 𝗖𝗿𝗲𝘀𝗹𝗶𝗮 Creslia is a fast-growing D2C tech-accessories brand offering premium phone cases, watch straps, AirPods covers, and device-protection essentials designed for style-driven consumers. We combine thoughtful aesthetics, reliable protection, and high-quality materials to create products that are not only trendy but durable, functional, and worth owning. We’re now entering a scale-up phase and are looking for someone who understands performance marketing beyond just running ads someone who can build full-funnel campaigns, optimize acquisition cost, scale paid channels profitably, and turn high-intent demand into conversion and repeat purchases. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗗𝗼 (𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀) 1. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 • Plan, set up, and manage paid campaigns across Meta Ads, Snapchat, Pinterest, Tiktok, Google Ads, and emerging channels. • Run full-funnel setup: awareness → traffic → retargeting → conversion ads. 2. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 • Work closely with designers, content writers, influencers, and video editors to create scroll-stopping ad creatives aligned with Creslia’s brand style. • Brief creatives using structured insights from past campaign performance. 3. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • Continuously A/B test creatives, audiences, landing pages, copy, placements, and funnel stages. • Improve ROAS, lower CPA, and increase repeat purchase performance. 4. 𝗕𝘂𝗱𝗴𝗲𝘁 & 𝗦𝗽𝗲𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Monitor daily spend and pacing to ensure efficient burn aligned with revenue targets. • Allocate budgets intelligently based on product category performance and seasonal demand (festivals, gifting, wedding season, festive collections, etc). 5. 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴, 𝗗𝗮𝘁𝗮 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 • Use GA4, Meta Ads Manager, and attribution tools to measure results across CAC, ROAS, LTV, CTR, and funnel conversion. • Implement tracking pixels, events, UTM mapping, and conversion tracking on Creslia’s Shopify store. 𝟲. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 • Share weekly dashboards highlighting wins, losses, insights, and next steps. • Recommend scaling strategies, new channels, and creative directions backed by data not assumptions. 𝟳. 𝗖𝗿𝗼𝘀𝘀-𝗧𝗲𝗮𝗺 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 • Coordinate with product, logistics, content, and website teams to ensure campaigns match stock, pricing, landing pages, offers, and customer experience. 𝟴.𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 • Study competitors in the premium phone accessories and tech-lifestyle space including brands selling designer phone cases, watch straps, AirPods covers, and gifting-friendly tech accessories to identify winning creatives, offers, positioning angles, and audience hooks. • Identify winning hooks, formats, influencer trends, and offer strategies. Who You Are (Requirements) ✔ 2+ years experience managing Meta and Google Ads campaigns for a D2C or e-commerce brand ✔ Proven experience with Google Analytics / GA4, Meta Ads Manager, and attribution ✔ Strong understanding of Shopify ecosystem, customer journeys & funnel metrics ✔ Ability to read numbers, draw insights, and turn them into actionable campaigns ✔ Creativity + structure you love data, but also understand storytelling and visual quality ✔ Comfortable working in a fast-paced environment where decisions move fast 𝗕𝗼𝗻𝘂𝘀 𝗶𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲: ⭐ Experience scaling gifting, home décor, fashion, beauty, or lifestyle brands ⭐ Knowledge of email automation (Klaviyo/WhatsApp campaigns) ⭐ Experience working with influencer-driven UGC ads Why Join Creslia? 🚀 You’ll be part of the early growth team 🎨 Build campaigns in a brand where creative identity matters 📈 Ownership, autonomy, and space to experiment 💡 Opportunity to scale a premium Indian brand globally If this sounds like you and you want to build something meaningful, not just run ads we’d love to meet you. 𝗔𝗽𝗽𝗹𝘆 𝗡𝗼𝘄!