Cybex Exim Solutions Pvt Ltd logo

Performance Marketer

2 years

3 - 4 Lacs

india

Posted:5 hours ago| Platform: GlassDoor logo

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Skills Required

ads strategy capture tracking metrics flow automation crm hubspot salesforce marketing design content saas analytics data management certifications

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

  • Plan, run & optimize Meta (Facebook/Instagram) and LinkedIn Ads campaigns; manage Google Ads & AdSense as added advantage.
  • Implement full-funnel strategy — from interest capture to lead conversion and re-engagement.
  • Set up and manage tracking via Meta Pixel, LinkedIn Insight Tag, GA4, and Google Tag Manager.
  • Build and segment audiences (custom, remarketing, lookalike) to show relevant ads to the right users.
  • Analyse campaign metrics (CTR, CPL, CAC, ROAS) and ensure best results within defined budgets.
  • Manage lead flow and automation through CRM tools like HubSpot, Zoho, Salesforce, etc.
  • Execute email & WhatsApp marketing campaigns to nurture and convert leads.
  • Collaborate with design/content teams for ad creatives and landing page optimization.

Skills & Experience

  • 2+ years’ experience in B2B digital performance marketing (preferably SaaS, analytics, or data-driven platforms).
  • Strong expertise in Meta & LinkedIn campaign management.
  • Proficient with GA4, Tag Manager, PPC, and tracking setups.
  • Data-driven, analytical mindset with ROI focus.
  • Familiarity with CRM integrations and lead management workflows.
  • Bachelor’s degree; Google or Meta certifications a plus.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

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Cybex Exim Solutions Pvt Ltd

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