Performance Marketer

Location:

The candidate will be responsible for the day-to-day management of Facebook Ads campaigns. Our Ads Managers can quickly assess an account, develop a strategy to improve results for the key metrics, and most importantly implement and improve on that strategy over time through testing.

Key Responsibilities:

1. Campaign Management:

• Develop, implement, and manage Facebook ad campaigns.

• Monitor campaign performance and adjust strategies as needed to meet client goals.

• Ensure campaigns are delivered on time and within budget.

2. Audience Targeting:

• Utilize Facebook's audience targeting tools to reach the right demographics.

• Conduct audience research to identify and segment target markets.

• Create custom audiences and lookalike audiences to maximize ad effectiveness.

3. Ad Creation:

• Design and develop ad creatives including images, videos, and copy.

• Test different ad formats (carousel, video, collection, etc.) to determine the most effective approach. • Collaborate with the design team to produce high-quality visual content.

4. Analytics and Reporting:

• Track and analyse campaign performance using Facebook Ads Manager and other analytics tools.

• Generate detailed reports on campaign metrics, KPIs, and ROI.

• Provide insights and recommendations for improving campaign performance.

5. Budget Management:

• Allocate and manage advertising budgets effectively.

• Optimize ad spend to achieve the best possible ROI.

6. Communication:

• Regularly communicate with Managing Directors to update them on campaign progress.

• Present reports and insights to Managing Directors, and address any concerns or questions.

• Collaborate with Managing Director to understand their business objectives and tailor campaigns accordingly.

Requirements

• 4 Years of Facebook Ads Experience o Expertise in Facebook Ads Manager o Comfortable with Ads Reporting & Analytics o Understanding of Facebook’s Ad Policies o Ability to Create & Manage Campaigns
• Experience with A/B Testing & Optimization o Knowledge of Targeting & Custom Audiences
• Proficiency in Ad Copy & Creative Development o Experience with Facebook Pixel Implementation
• Strong Communication & Collaboration Skills o Bachelor’s degree in Marketing, Advertising, or a related field is preferred.