Performance & Digital Marketing Executive

Position:

Location:

Experience Required:

Reports To:

Role Overview

We are seeking a result-driven Performance & Digital Marketing Executive

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize performance campaigns across Google Ads, LinkedIn, Facebook, Instagram, and other relevant channels.
• Manage PPC, SEM, and display campaigns with a focus on CPL, CTR, CPC, and conversion optimization.
• Track KPIs, prepare performance dashboards, and deliver actionable insights to improve campaign efficiency.
• Conduct A/B testing for ad creatives, landing pages, and audience targeting to maximize ROI.

Digital Marketing & SEO

• Execute SEO strategies, including on-page, off-page, and technical SEO, to improve organic visibility.
• Monitor keyword rankings, traffic analytics, and backlink performance.
• Support website optimization for lead generation and user experience.
• Collaborate with content teams to ensure an SEO-driven content strategy.

Social Media & Branding

• Manage and grow social media presence across LinkedIn, Twitter, Instagram, and Facebook.
• Develop engaging content ideas to increase brand awareness and audience engagement.
• Monitor competitor activities and identify new digital opportunities.

Analytics & Reporting

• Use tools such as Google Analytics, Google Tag Manager, HubSpot, SEMrush, Ahrefs, etc., for campaign monitoring.
• Generate weekly/monthly performance reports with actionable recommendations.
• Monitor budgets, track spends, and ensure campaigns are within allocated budgets.

Required Skills & Competencies

• Strong knowledge of

  Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager

  .
• Hands-on experience with

  SEO tools

  (SEMrush, Ahrefs, Moz, Screaming Frog).
• Proficiency in Google Analytics, Data Studio/Looker, and reporting dashboards.
• Understanding of

  lead generation funnels

  and

  conversion rate optimization (CRO)

  .
• Creative mindset with strong copywriting and content collaboration skills.
• Ability to work in a fast-paced, KPI-driven environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–4 years of experience in performance marketing and digital campaigns (preferably in B2B SaaS / IT services / Cybersecurity).
• Certification in Google Ads, HubSpot, or Meta Ads will be an added advantage.

What We Offer

• Opportunity to work with a fast-growing cybersecurity & SaaS company.
• Exposure to global markets and high-impact digital campaigns.
• A collaborative work environment with growth opportunities.
• Competitive compensation with performance-based incentives.