PCARM

Job Description

RBL Bank PCRM (Preferred Current Account RM) Job Title: PCRM (Preferred Current Account RM) Overall Goal: Current Account RM will be responsible for • Acquisition of new Business Entity customers and creating CA Book • Management of Acquired Current Account customers • Enhancement of the relationship by cross-selling products and services as per the profile & need of the these current account customers • Deepening the size of the relationship and retention of the customers by providing the best possible services and being the dedicated point of contact for these customers • Make RBL Bank a primary bank for customer and get maximum wallet share Key Result / Responsibility Areas: a) Acquisition of Business Entity (Current Account) customers • Acquisition of NTB High Value Current Accounts • NTB Acquisition of Current accounts dealing in international Trade • Identify and Acquire New to Bank working capital limit customers with Trade Limits viz Buyers Credit, PCFC, LC,BG etc • Acquire New to Bank customer requiring Assets Limits Business Loans, Cash Management Services & Door Step Banking, API Banking and other allied Current Account services RM will have to create his own CA book by self-sourcing, Market Visit & Industry & Area Scoping, External References & Leads. b) Portfolio Management – • Engage with Acquired customer on regular basis and ensure that Group company and Family customers also bank with RBL Bank • Regularly interact with the customer to build rapport, customer profiling should be used to set customer level objectives post discussion branch Manager/TL. Customer interaction to be regular updated in system provided. • Ensure that within each customer group a minimum number of stipulated Income Generating products are sold as per the customers profile and needs. RM to Cross sell appropriate products to the customers and ensure activate usage. • Enhance Values within each of the customer groups by ensuring that a/cs are activated • Cross Sell Bank Products for revenue generation and engagement • Basis customer business requirement cross sell products like POS , Payment Gateway, Trade /Forex ( LC /BG/ Remittance /OD) , Doorstep Banking Services. • Cross Sell various RBL Bank products like TPP, FD. Credit Card, Loans to customers and related group business/ family • Drive active business transaction through RBL bank account • Should know the customer’s business in order to provide banking and financial solutions • Register customer for various Direct Banking Channels of the bank B) Customer Services • Ensure quality customer service is delivered • Recording complaints as per the specified process • Resolving all complaints received from portfolio customers within the stipulated TAT’s and ensure appropriate customer communication on closures • Preventive complaint management by regular interaction with the customers C) Target Achievement • PC- RM will be given a quarterly and yearly target on revenue, product cross sell and book value build up • Basis the Target the RM will be tracked on regular basis for achievement of the Targets • CA RM will be evaluated on Portfolio Score Card Competencies: • Sales and Influencing Skills • Banking Product & Process Knowledge. The candidate should have past experience of Current Account product & processes, Trade & Forex , Door Step banking and other current account related products. • Planning and Organizing Skills • Communication & Writing skills • Knowledge of Competition & Current trends in financial Industry. Preferred Sector: BSFI Education: Post Graduate Experience: Above 3 years in a Current Account /Trade- Forex sales & / or relationship role in any of the sectors mentioned above Reporting: CA RM will report to Branch Managers Salary Range: 6 – 8 Lakhs Interested Candidates Contact: 7207997185