Pardot Developer (6 year Exp - Remote)

6 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Contractual

Job Description

Experience:

Location:

Employment Type:

Role Summary

Pardot (Marketing Cloud Account Engagement) Developer

Key Responsibilities

  • Design, build, and maintain

    Pardot (MCAE)

    automation including:
  • Engagement Studio programs
  • Lead nurturing journeys
  • Email campaigns, landing pages, and forms
  • Implement and manage

    Pardot–Salesforce CRM integration

  • Configure

    lead scoring, grading, and assignment rules

  • Build and optimize

    dynamic content

    and personalization
  • Manage data sync, deduplication, and data quality between Pardot and Salesforce
  • Develop and maintain

    custom fields, page actions, and automation rules

  • Support marketing teams with campaign setup, execution, and reporting
  • Analyze campaign performance and provide actionable insights
  • Troubleshoot sync, automation, and email deliverability issues
  • Ensure compliance with

    GDPR, CAN-SPAM

    , and data privacy best practices
  • Collaborate with Salesforce admins, developers, and stakeholders
  • Document solutions, processes, and best practices

Required Skills & Experience

  • 6+ years

    of experience in

    Pardot / Marketing Cloud Account Engagement

  • Strong hands-on experience with:
  • Engagement Studio
  • Automation rules
  • Completion actions
  • Dynamic lists and content
  • Solid understanding of

    Salesforce CRM

    (Leads, Contacts, Campaigns)
  • Experience with

    Pardot Lightning App

  • Strong knowledge of

    email marketing best practices

    and deliverability
  • Experience with

    HTML/CSS

    for email and landing page customization
  • Strong understanding of

    B2B marketing automation workflows

  • Experience in data management and reporting within Pardot & Salesforce
  • Excellent communication and stakeholder management skills
  • Ability to work independently in a

    remote environment

Good to Have

  • Salesforce

    Pardot Specialist / Consultant certification

  • Experience with

    Salesforce Flow

    and basic Apex understanding
  • Experience with

    third-party integrations

    (webinars, ads, analytics)
  • Exposure to

    Marketing Cloud

    (Email Studio / Journey Builder)
  • Experience working with global marketing teams

  • Mock Interview

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