Paid Media - Executive

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About The Role

Paid Media Specialist

Key Responsibilities

• Develop, execute, and optimize multi-channel paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and Display Networks.
• Drive high-quality B2B lead generation and optimize campaigns for MQLs and SQLs.
• Build and manage end-to-end paid media strategy — from audience segmentation, targeting, ad creation, and landing page optimization to conversion tracking.
• Collaborate closely with content, creative, and analytics teams to ensure campaign messaging aligns with audience needs and business goals.
• Track and report on campaign performance metrics (CTR, CPL, CPA, ROI, etc.) and derive actionable insights for optimization.
• Manage budgets efficiently and ensure maximum ROI across platforms.
• Conduct A/B testing on creatives, ad copies, and landing pages.
• Stay current with the latest trends and best practices in digital advertising, automation, and B2B performance marketing.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–6 years of experience in paid media management, preferably with B2B marketing exposure.
• Proven experience managing campaigns on LinkedIn Ads, Google Ads, and Meta Ads.
• Strong understanding of B2B buyer journeys, funnel stages, and lead nurturing.
• Hands-on experience with Google Analytics, Tag Manager, HubSpot, or other marketing automation tools.
• Excellent analytical, problem-solving, and reporting skills.
• Strong communication and presentation abilities.

Preferred Skills

• Experience working in SaaS, technology, or enterprise-level B2B campaigns.
• Familiarity with CRM tools (HubSpot, Salesforce, etc.).
• Certification in Google Ads and LinkedIn Marketing.

Knowledge

• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Vendor landscape

• Active listening
• Ad platforms: Google/YouTube, Microsoft Ads
• Analytics platforms: Google Analytics, Adobe Analytics
• Challenge mediocrity
• Commercially astute
• Eye for detail
• Organized
• Other platforms: Asana, Basis, Nexelus
• People management