Paid Marketing Specialist

Job Title:

Location:

Experience Required:

Role Overview

Paid Marketing / PPC Specialist

Key Responsibilities

1. Campaign Strategy & Execution

• Plan, create, and manage PPC campaigns across

  Google Ads

  (Search, Display, Shopping, YouTube) and

  Meta Ads

  (Facebook / Instagram).
• Conduct keyword research, audience targeting, and competitor analysis.
• Build high-performing ad sets, creatives, and landing pages for various campaign objectives (Lead Gen, Sales, Traffic, Awareness).

2. Optimization & Performance Management

• Continuously monitor campaign performance and optimize for CTR, CPC, CPA, ROAS, and conversions.
• Run A/B tests for creatives, copy, landing pages, bidding strategies, and audience segments.
• Implement remarketing and lookalike strategies.

3. Analytics & Reporting

• Track KPIs and generate weekly/monthly performance reports.
• Use tools like

  Google Analytics, Google Tag Manager, Meta Ads Manager, Google Data Studio

  .
• Provide insights and recommendations for scalable improvements.

4. Budget Management

• Manage monthly ad budgets across platforms.
• Allocate spends smartly to maximize ROI and reduce wasted spend.

5. Collaboration

• Work with designers, content teams, and developers to coordinate ad creatives and landing page fixes.
• Collaborate with sales and business teams for campaign goals and lead quality improvements.

Required Skills & Qualifications

• Proven experience managing PPC campaigns (Google Ads + Meta Ads).
• Strong understanding of bidding strategies, conversion tracking, and KPIs.
• Knowledge of Google Analytics, Tag Manager, UTM tracking.
• Proficiency in keyword research tools (SEMrush, Ahrefs, Keyword Planner).
• Strong analytical mindset and ability to interpret data.
• Good communication skills.

Preferred (Bonus) Skills

• Experience running PPC campaigns for the Real Estate industry.
• Knowledge of

  CRM systems

  and lead nurturing funnels.
• Ability to create basic ad creatives using Canva/Figma.

Education

• Bachelor’s degree in Marketing, Business, or related field (Preferred but not mandatory).
• 
  
• Google Ads and Meta Blueprint certifications (a plus).