343 Paid Marketing Jobs - Page 14

Role: Manager, Paid Search Years of Experience: 8-12 years Job Location: Bangalore (Indiranagar) Work Type: Hybrid Shift Timing : 9:30 AM to 6:30 PM Notice Period : Looking for candidate who can join us in 30 days About Assembly Global: Assembly is a global marketing services company designed with the modern mixture of omnichannel media expertise, powered by data, technology and business consulting solutions that help the best brands on the planet find the change that fuels growth. We are Assembly and were not like the rest. Were the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide enabling brands to engage and move consumers anywhere. We use STAGE, Assemblys proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We are investing in expanding our Digital Team with some key roles. Manager, Paid Search would be responsible for running large online SEM advertising campaigns for US clients on Google and Bing Ad platforms. The individual will be responsible for planning, optimizing, and analyzing campaign performance based on client objectives. He/she may eventually also manage a team based on his/her capabilities and performance. Primary Duties: Manage paid marketing campaigns based on the agreed-upon strategic direction provided by the Regional team members. Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning. Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to: *Google Ad Words *Microsoft Advertising *Pmax *SA360 ( Search Ads 360) Required Skills: At least 8 years of experience and ability to build Paid Search/PPC campaign strategies based on client goals and objectives. Expertise in building and optimizing campaigns, keyword lists, extensions etc. Proficient in writing and testing ad copy. Experience with Google AdWords Editor. Ability to develop budget projections and pace campaigns based on monthly budgets. Experience with bidding tools and strategies. Excellent English language skills (both written and verbal) as the role involves working and communicating with teams overseas. Strong analytical and reporting skills. Must be able to understand and analyze marketing campaigns data. Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Reporting will be an essential element of the day-to-day job. Knowledge of online business marketing principals (Impressions, clicks, conversions, ROI, Cost per Acquisition). Preferred Skills: Working knowledge of one or more third party tools like DoubleClick and Omniture. Experience in running Google Shopping campaigns. Macros and introductory Visual Basic. Personal Characteristics: Self-Starter Ability to take a set of directions and complete the task at hand, giving any insight you might have come across while working on the project. Ability to move quickly and proactively for client success in a deadline-driven environment. Team-Player Who can work within a dynamic team but also get work done individually. Managerial skills Who can lead by example while being a mentor. Analytical, problem solver, collaborative, strategic, results-oriented, and multi-task oriented. Strong organizational skills and ability to prioritize projects based on business needs. Keen eye for detail and interest in Internet trends. Ability to quickly pick up new concepts Willingness to try something new with limited experience and/or direction Ability to communicate effectively to overseas based counterparts EQUAL OPPORTUNITIES Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Job Title: Paid Ads Specialist Experience Required: Minimum 1 Years Location: Prahladnagar, Ahmedabad Employment Type: Full Time Job Summary: We are seeking a results-driven Paid Ads Specialist to manage and optimize our online advertising campaigns across Google and Meta (Facebook/Instagram) platforms. The ideal candidate will have at least 1 years of hands-on experience running paid campaigns, analyzing performance, and achieving strong ROI for various types of businesses. Key Responsibilities: Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). Conduct keyword research, audience targeting, and A/B testing to improve ad performance. Continuously monitor campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide actionable insights. Develop and manage advertising budgets, ensuring efficient spend and maximum ROI. Collaborate with content, design, and marketing teams to create compelling ad copy and creatives. Generate detailed performance reports and present data-driven recommendations. Stay updated with the latest trends and best practices in digital advertising and platform algorithm changes. Required Skills and Qualifications: Minimum 1 years of hands-on experience in managing Google Ads and Meta Ads campaigns. Strong understanding of ad targeting, bidding strategies, and conversion tracking. Proficiency in tools such as Google Ads Manager, Facebook Ads Manager, Google Analytics, and Google Tag Manager. Experience in lead generation and eCommerce campaigns is a plus. Analytical mindset with strong data interpretation skills. Good communication and reporting skills. Preferred Qualifications: Google Ads or Meta Blueprint certifications are a plus. Experience with remarketing, lookalike audiences, and funnel strategy. Familiarity with landing page optimization tools (e.g., Unbounce, Instapage) is a bonus. Role & responsibilities

KRA: Create, manage, and optimize paid campaigns across Google, Facebook, and Instagram. Drive hands-on campaign setup, management, and optimization, including A/B testing of targeting, landing pages, and more to ensure revenue and cost minimization. Perform ongoing paid keyword discovery, expansion, and optimization. Work with the tech team to optimize programs, campaigns, and landing pages based on the real-time performance and ROI goals. Coordinate with the creative team to get creative ad copy made for ads. Technical Skills: At least three year of hands-on paid campaign and media-budget management experience with a digital agency. Proven experience in running performance campaigns (CPC, CPA, CPL, ROAS) across Google, Facebook, and Instagram. Proven experience in running display campaigns across ad networks. Experience with tools including Google AdWords, Keyword tools, Google Analytics, FB Ads/Business Manager, and others. Preferred: Prior experience handling performance campaigns, viz., lead Generation and conversion campaigns for e-commerce, EdTech, FMCG, Fashion, Real Estate, Automobile, BFSI, etc. Experience in running (BLS) Brand Lift Study/R& F campaigns across digital channels would be a big plus. Should have a sound knowledge of Microsoft Office (MS Word, MS PowerPoint, MS Excel). Skills/Traits: High ownership and ability to work with minimal supervision. Creative thinking. Strong written and verbal communication. Great ability to multi-task and prioritize. Ability to collaborate across stakeholders. Exceptional interpersonal skills that will aid in the execution of duties. A Dynamic Marketer who knows how to manage the agencys entire paid media execution work efficiently. Should have previously demonstrated the ability to prioritize and meet deadlines when working on multiple projects with tight deadlines. The successful candidate should be customer-oriented, ensuring the marketing department always meets customer expectations.

Role & responsibilities

Launch & optimize ad campaigns on Meta, Google & Quick Commerce platforms Track & report ROAS, CAC, CTR & CVR daily/weekly Support presentations, social media & brand content Coordinate with design & product teams Working closely with clients Annual bonus

Key Responsibilities: Plan and optimize paid campaigns (Google, Meta, YouTube, etc.) Track performance metrics (CPL, ROI, CTR, etc.) and adjust strategies Collaborate on ad creatives and landing pages Align with sales teams on lead quality and feedback Report campaign results to stakeholders regularly Requirements: 2+ years in digital/performance marketing Hands-on experience with Google Ads, Meta Ads, and analytics tools Strong understanding of real estate buyer journeys Data-driven, analytical mindset Experience with CRM and marketing automation tools is a plus Note : - 6 Days work Perks and benefits:- Bonus,Incentives,Medical Insurance,International,Rewards Etc Regards, Vinoth HR- G Square Groups 9962857002 Vinoth@gsquarehousing.com

You will work on Indian and International Search Campaigns for the company (Budget ~1Cr per month)- Conduct keyword research on SEM rush to identify new opportunities - Create search campaigns on Google and Bing Ads ,

Apply Here - https://emeritus.darwinbox.in/ms/candidate/careers/a66e957baade6d About Emeritus Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries. Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann. Job Description Join Emeritus India/APAC Marketing Team to play a pivotal part in delivering revenue for multimillion-dollar portfolio in a highly evolved data driven performance marketing environment Role & responsibilities Lead overall digital marketing with revenue and CAC responsibility across a portfolio of courses, with focus on overall user growth and working on growth loops Ability to effectively market products across regions and spectrum of demographics Define performance marketing strategy across paid search, paid social and other sponsored publisher channels to deliver on quarterly revenue and CAC targets for a portfolio of courses Own end-to-end execution, while working closely with Business, Creative, and Analytics teams Work at the trifecta of data, performance & creative to maximize impact for your marketing campaign Work with content and creative teams to develop marketing assets to market across digital platforms Navigate cross functional relationships with Tech, Analytics product & Creative teams to solve problems or to up performance of marketing campaigns Key skills & qualifications Experience of 3+ years of experience in performance marketing across Linkedin, facebook & Google ; preferably in Ed-tech industry marketing high price products Someone who can manage complexity and is good at problem solving with first principal approach Managed revenue deliverable portfolio, ideally with high budget management experience Created high business impact and worked in high growth b2c start-ups in growth marketing, preferably in user growth functions. Experience in performance marketing is a strong advantage Highly data driven and analytically very strong Have excellent understanding of channels like Google, Facebook and LinkedIn for performance marketing Excellent communication & presentation skills with great project management expertise Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Key Responsibilities: 1. Web & App Campaign Strategy & Execution: a. Develop and execute integrated performance marketing campaigns across web and app platforms, utilizing channels such as Google Ads, Facebook/Instagram Ads, Apple Search Ads, and display networks. b. Manage and optimize campaigns for both user acquisition (UA) and revenue generation on both web and mobile platforms. c. Implement cross-channel strategies to drive traffic, increase conversions, and maximize ROI. d. Continuously monitor and optimize for performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Cost Per Install (CPI), and Lifetime Value (LTV). 2. Data-Driven Optimization & Reporting: a. Use data from both web and app analytics tools (e.g., Google Analytics, Firebase, Appsflyer etc.) to measure campaign performance and identify optimization opportunities. b. Provide detailed reports and insights on campaign performance, identifying trends, challenges, and opportunities to stakeholders. c. Leverage A/B testing methodologies to refine ad creatives, targeting, and bidding strategies for both web and mobile campaigns. d. Monitor user journey across platforms (web and app) to optimize the overall funnel and drive better conversion rates. 3. Creative Development & Campaign Enhancement: a. Collaborate with creative teams to develop high-converting ad creatives (e.g., banners, videos) for both web and mobile platforms that resonate with target audiences. b. Optimize campaign targeting, bidding strategies, and budget allocation for maximum impact on both web and app channels. c. Lead the testing and iteration of campaigns to identify best-performing assets and strategies for scaling. 4. Collaboration with Cross-Functional Teams: a. Work closely with product, design, and tech teams to align on campaign goals, target audiences, and promotional strategies across both web and mobile platforms. b. Provide input and recommendations on App Store Optimization (ASO) and web landing page optimization to enhance conversion rates and user experience. c. Support the development of cross-platform marketing initiatives and seasonal campaigns. 5. Budget & Resource Management: a. Manage the overall budget for web and app marketing campaigns, ensuring efficient spend allocation and optimization for the highest return. b. Make data-driven decisions to shift budget across channels and platforms based on campaign performance. Desired Qualifications: Masters degree in marketing, Business, or related field. 5+ years of experience with cross-platform campaigns (web and app) and advanced targeting techniques. Familiarity with automation tools and bid management platforms is a plus. Knowledge of customer journey mapping and optimizing the user experience across web and app.

Experience- 4-10 Male Candidate Only Must know D2c Sale, Online Sales, tools, Excellent communication Skills Qualification - Any Graduate

* Execute Effective Marketing Strategy to achive ROI * Best Optimize Media Compaign * Manage All Platforms For Brand Promotion * Increase Brand Awareness * Ecommerce Marketing * Monitor Market Trend & Utilize Best Practices *Manage Budgets Effectivly Perks and benefits * Health Insurance * Bonus * Leave Policies

Key Responsibilities: 1. Lead Generation Campaigns: Plan and execute multi-channel campaigns to generate high-quality leads for sales. Identify and refine target audiences through market research and data analysis. Optimize campaigns to increase lead quality and reduce cost per lead (CPL). 2. Paid Media Management (PPC): Strategize and run paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and emerging platforms. Conduct A/B testing on ad copy, visuals, and targeting to maximize conversions. Monitor ad performance metrics and make real-time adjustments for optimal ROI. 3. Organic Growth Initiatives: Develop SEO strategies for enhanced organic visibility and tra c. Create social media strategies that drive engagement, awareness, and lead generation. Collaborate with content creators to develop SEO-rich and shareable material. 4. Email Marketing Campaigns: Build and execute email campaigns to nurture leads and boost conversion rates. Segment email lists for targeted communication and better engagement. Track email performance metrics and optimize for higher open and click-through rates. 5. Data Analytics and Reporting: Use tools like Google Analytics, HubSpot, SEMrush, and Data Studio to analyze campaign performance. Generate actionable insights and recommend strategies for improvement. Prepare detailed reports on campaign KPIs, ROI, and other metrics for stakeholders. 6. Continuous Innovation: Stay updated with the latest trends in performance marketing, digital tools, and competitor strategies. Experiment with new ad formats, platforms, and targeting options.

Responsibilities: Plan & execute paid media campaigns on Facebook, Google, Meta & LinkedIn Monitor performance, optimize ad spend & maximize ROI Manage budgets and allocate resources effectively Prepare campaign reports May Include other duties.

As a Performance Marketing Expert, you will be responsible for developing and executing performance marketing strategies across Meta and Google Ads platforms to drive sales, revenue, and brand awareness for our D2C brand. Your expertise in leveraging data insights to optimize campaigns and improve ROI will be crucial in achieving our business objectives. Key Responsibilities: 1. Develop and execute performance marketing strategies across Meta and Google Ads platforms to drive sales, revenue, and brand awareness. 2. Manage and optimize campaigns to achieve business objectives, including budget allocation, bidding strategies, and ad creative development. 3. Analyze campaign performance using data insights and make data-driven decisions to improve ROI and campaign efficiency. 4. Collaborate with cross-functional teams, including creative, sales, and product, to align marketing strategies with business objectives. 5. Stay up-to-date with the latest trends and best practices in performance marketing, Meta, and Google Ads. Preferred candidate profile Requirements: 1. 3+ years of experience in performance marketing, specifically in the D2C brand space in India. 2. Proven track record of driving growth and revenue through performance marketing campaigns. 3. In-depth knowledge of Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube) platforms. 4. Strong analytical and problem-solving skills, with the ability to interpret data insights and make data-driven decisions. 5. Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Nice to Have: 1. Experience with marketing automation tools and platforms. 2. Familiarity with Google Analytics and other web analytics tools. 3. Certification in Google Ads and/or Meta Ads.

Job Title: Assistant Manager - Performance Marketing Overview The Assistant Manager - Performance Marketing is responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives. Key Responsibilities 1. Campaign Management: • Manage end-to-end campaign execution, including setting up, tracking, optimizing, and reporting on campaigns • Plan and execute digital marketing campaigns across multiple channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital platforms • Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting • Continuously monitor and adjust campaigns to improve performance and ROI 2. Budget Management: • Develop and manage the marketing budget, ensuring efficient allocation and expenditure • Forecast and track marketing spend, ensuring alignment with financial goals 3. Analytics & Reporting: • Analyze campaign performance data to derive actionable insights • Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPA, ROI, and conversion rates • Present findings and recommendations to senior management and stakeholders 4. Collaboration & Communication: • Work closely with the creative team to develop engaging ad creatives • Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives • Communicate campaign performance and insights to stakeholders effectively 5. Market Research & Trends: • Stay updated with the latest trends in digital marketing and the competitive landscape • Conduct market research to identify new opportunities for growth Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is a plus. Experience: • 3-6 years of experience in performance marketing/digital advertising • Proven track record of managing and optimizing high-budget digital marketing campaigns Skills: • Proficiency in using digital marketing platforms and tools such as Google Ads, Facebook Ads, Bing, etc. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Ability to work collaboratively in a team environment.

Job Description: We are looking for a detail-oriented and performance-driven Social Campaign Manager to lead the planning, execution, and optimization of paid social media campaigns across platforms like Facebook, Instagram, Google Ads, Twitter, LinkedIn, and more. The ideal candidate should be adept at campaign setup, pacing, troubleshooting, reporting, and strategy creation. Key Responsibilities: Plan, create, and manage paid campaigns (Awareness, Traffic, Conversions, Engagement) Work with platforms like Facebook Ads Manager, Twitter Ads, Google Ads Optimize campaigns for KPIs like CPA, ROAS, CPC, and CPL Create media strategies and media plans Analyze performance and generate weekly campaign reports Conduct quality checks and monitor budget pacing Troubleshoot ad issues including pixel tracking and audience mismatch Required Skills & Qualifications: Proven experience in paid media marketing Familiarity with pricing models (CPC, CPM) Strong understanding of ad optimization and performance metrics Excellent communication and analytical skills Knowledge of multiple ad platforms (Meta, LinkedIn, Snapchat, Pinterest is a plus) Facebook Media Planning certification is a bonus Preferred Background: Experience in agencies or digital marketing firms Candidates with a track record of managing high-performing campaigns Client-handling experience is preferred

We're looking for a sharp, data-driven Performance Marketing Specialist to join our in-house team. This on-site role requires someone who thrives on numbers, understands creative performance, and has the clarity to build high-converting journeys from ad click to checkout. You'll be responsible for managing paid marketing campaigns across Meta, Google, and other performance channels with the goal of driving measurable ROI. Key Responsibilities: Plan, launch, and optimize ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more. Analyze performance metrics ( ROAS, CTR, CPA , etc.) to make data-backed optimizations. Develop creative concepts and write ad copies independently to minimize dependency on the content team. Coordinate with the design team to produce visuals based on strong creative briefs. Structure and ideate high-conversion landing pages. Manage GA4, Google Tag Manager, Pixel tracking. Leverage CRO techniques to improve campaign performance and user experience. Conduct A/B testing and audience targeting experiments. Generate reports and actionable insights using analytics tools. Required Skills & Qualifications: 2+ years of performance marketing experience ( e-commerce preferred ). Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies. Strong knowledge of GA4 , Google Tag Manager and Pixel tracking. Excellent visualization skills to conceptualize static/video creatives. Expertise in conversion rate optimization (CRO) and data-driven decision-making. Strong written communication for crafting ad copies. Proficiency in budget planning, bid strategy optimization, and audience segmentation. Analytical mindset with a focus on campaign ROI and conversion funnels. Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar. Nice to Have: Certification in Google Ads/Facebook Blueprint is a plus. Prior experience in a product-based D2C brand is preferred. What We Offer: A dynamic and collaborative work environment. Competitive salary + performance-based incentives (TBD post skill assessment and interview). Opportunities for career growth and professional development. Exposure to exciting projects and campaigns in the e-commerce space. Get surrounded with the latest and greatest in Mobile tech. Location: Poonamallee High Road, Purasaiwalkam. Near Egmore Suburban and Metro Station. Google Map Location: https://goo.gl/maps/pAFQLEtsjdwjP3fe7

Roles: Responsible for digital marketing of organisation. Website Optimization - On/Off Page Social Media Management Content Marketing Data Analysis & Reporting Responsibilities: 1.Strategy & Planning Develop and execute integrated digital marketing strategies focused on B2B customer acquisition and engagement. Collaborate with sales and product teams to align marketing campaigns with business objectives. 2.Content Marketing Create and manage high-quality content (blogs, white papers, case studies, email campaigns, etc.) tailored for B2B audiences. Optimize content for SEO and lead generation. 3.Social Media & Paid Campaigns Manage B2B-focused social media channels (LinkedIn, Twitter, etc.). Plan and execute paid campaigns on Google Ads, LinkedIn Ads, and other relevant platforms. 4.SEO & Website Management Ensure the company website is optimized for search engines and user experience. Use tools like Google Analytics to track, analyze, and report on website traffic and conversion metrics. 5.Email Marketing Design and execute email campaigns for lead nurturing, event promotions, and customer engagement. Build segmented email lists for personalized communication. 6.Data Analysis & Reporting Monitor and report on the effectiveness of digital marketing campaigns using analytics tools. Use data-driven insights to optimize campaigns for maximum ROI. Experience: 5-10 Years of experience in Digital Marketing. Eligibility: Strong understanding of SEO, SEM, content marketing, and social media strategies. Proficiency in digital marketing tools (Google Analytics, SEMrush, Hootsuite, Google Ads, LinkedIn Ads, etc.). Experience with marketing automation and CRM platforms (e.g., Salesforce, HubSpot). Excellent written and verbal communication skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Analytical mindset with a focus on performance metrics and continuous improvement.