Lead Generation Specialist

Lead Generation Specialist with hands-on expertise in Google Ads

• Education Sector (India)

  Focused on student acquisition and lead generation for courses, coaching, or edtech services.

• Auto Parts Sector (US)

  Targeting car owners, DIYers, and retail consumers for aftermarket auto parts sales via e-commerce.

Key Responsibilities

• Plan, create, and manage

  high-converting Google Ads campaigns

  (Search, Display, Performance Max, YouTube).
• Drive

  qualified B2C leads

  for both education and automotive verticals.
• Perform detailed

  keyword research

  , ad copywriting, A/B testing, and audience targeting.
• Optimize campaigns for lead cost, conversion rate, and ROI.
  
• Monitor and analyze performance using

  Google Ads, Google Analytics, and CRM tools

  .
• Collaborate with landing page designers, content teams, and sales teams to improve funnel performance.
  
• Generate weekly/monthly reports on campaign performance and insights.
  

Requirements

• 25 years

  of experience in

  lead generation through Google Ads

  .
• Proven success in running

  B2C campaigns

  in:

• Education (India)

  – e.g., lead gen for coaching centers, courses, or online education.

• Auto Parts (US)

  – e.g., generating leads/sales for aftermarket parts, accessories, or car care products.
• Strong understanding of

  Google Ads platform

  , conversion tracking, retargeting, and custom audiences.
• Experience with tools like

  Google Tag Manager

  ,

  Google Analytics

  ,

  Looker Studio

  , and CRM systems (HubSpot, Zoho, etc.).
• Excellent analytical skills with a data-driven mindset.
  
• Good communication and reporting skills.
  

Preferred Skills

• Certification in

  Google Ads (Search/Display/Video)

  .
• Experience with

  e-commerce platforms

  (Shopify, WooCommerce, etc.).
• Familiarity with education portals (Shiksha, Collegedunia) or US auto parts platforms (eBay Motors, RockAuto).
  
• Basic knowledge of

  Meta Ads

  or other paid channels (optional).

What We Offer

• Competitive salary with performance-based incentives.
  
• Both Night and Day Shift
  
• Opportunity to work across

  Indian and international markets

  .
• Exposure to

  high-growth industries

  and performance marketing at scale.
• Collaborative team culture and clear growth path