Digital Marketing - Paid Media Executive

2 - 7 years

6 - 9 Lacs

Posted:10 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • We are looking for a Paid Media Executive to manage all Paid Marketing activities.
  • You will be responsible for managing all paid marketing campaigns on all platforms as well as daily & monthly Reporting activities

Education Qualification Required:

Key Responsibilities:

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine Marketing campaigns
  • Research and analyze competitor links
  • Making Media Plans and presentations
  • Executing successful Paid campaigns on Platforms - Google, Facebook etc.
  • Setting-up Campaigns
  • Optimizations of Campaigns on daily Basis
  • Budget handling & Billing with Accounts Team
  • Daily Reporting of Leads with feedbacks
  • Making Monthly Reports & co-ordination with other teams as well
  • Additional activities in Paid Campaign when comes
  • Well versed with Paid Platforms - Google & Facebook

Technical Skills/Competencies Required:

  • An up-to-date, working knowledge of current, past, and projected trends in the SEM industry
  • In-depth experience with website analytics tools (e.g, Google Analytics, Kewyord Planner, Google Adwords All Types of Campaign, Facebook all types of Campaigns)
  • Experience with A/B and multivariate experiments
  • Working on Facebook Ads Library to carry competitor analysis
  • Well versed with Bidding Strategies

Soft Skills/Attributes Required:

  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Ability to present reports on weekly/monthly basis

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