Assistant Manager Digital Marketing_ Fortis LaFemme, GK-2

Role & responsibilities

• Communication of campaigns, key products in OPD and IPD, liasoning with PEO to put up patient feedback (offline & online).
• Creating concepts and content for marketing collateral such as brochures, pamphlets, flyers, leaflets, direct mail etc.
• Maintaining regular flow of information about Hospital on website To ensure that the whats new section of the website is updated periodically.
• Promote the hospital in the doctors community through personal visits, publicity, advertisement, brochures and group meetings, CME programs etc.
• Organize CME's / Seminars and lectures for promotion of the activities and services of the medical faculty and specialties
• Organizing Community outreach program: neighborhood camps, school tie ups, community branding.
• Work closely with the brand team towards conceptualizing new initiatives to place Fortis La Femme top of mind recall across the web.

PR and Digital marketing

• Work closely with the digital agency to ensure deliverables and time lines for implementation and execution of all campaigns
• Ensure regular content mapping across website and external media properties
• Use video sharing websites like Youtube, Metacafe to upload Testimonials of patients, Photo Sharing, Viral Videos to ensure Fortis La Femmes online brand presence.
• Participate across healthcare blogs/healthcare social networks and post frequent comments and engage in a healthy debate across key relevant online industry verticals, like Webmd/Hospital impact/Revolution Health etc.
• Ensuring the broken links across website is fixed and regular cleaning up is done
• Regularly study the landing pages and make sure errors and bugs are rectified and fixed
• Ensure all changes in the organization are reflected appropriately on the site and related social media
• Ensure that the yearly budget is allocated evenly for every quarter and further divided into monthly budgets as per the online marketing plan
• Calculate weekly /monthly ROI on media spends.
• Forward the report weekly to the reporting authority and get the feedback.
• Analyze data, and generate reports, letters and news bulletins of or for the department.

Sales

• Increase market share through higher penetration and awareness of Fortis as Hospital of Desire.
• Create database for potential customers & conduct periodic updations of the same.
• Develop and nurture new market and client support and coordination activities. Interact with physicians on a regular basis for the Specialties like Secondary care: Internal Medicine, PHCs, Mental health, and other secondary care specialities.

Any job assigned on time to time by the superiors

Preferred candidate profile

Graduate /PGDBM in Marketing

0-2 yrs of relevant experience

Good knowledge of computers

Networking skills with Doctors /Corporate

Analytical skills

Lead through honesty and Integrity