343 Paid Marketing Jobs - Page 13

Primary Purpose Social Media Marketer role is to develop and execute effective social media strategies for company and clients that enhance brand presence, engage target audience, and achieve marketing and business objectives. The Social Media Marketer will be responsible for creating and curating content, managing social media platforms, analysing performance, and staying up-to-date with social media trends to drive growth and brand awareness. Requirements Develop and implement comprehensive social media strategies that align with our marketing goals, target audience, and brand identity Create and curate engaging and shareable content for various social media platforms, including written posts, visuals, videos, and graphics Manage and maintain social media profiles on platforms such as Facebook, Instagram, LinkedIn, and Youtube. Interact with audience, respond to comments and messages, and foster an active and positive online community Plan and execute paid advertising campaigns on social media platforms, optimising ad spend and targeting to maximise ROI Monitor and analyse social media performance using data and metrics to assess the effectiveness of strategies and make data-driven improvements Stay current with social media trends, industry best practices, and emerging technologies to ensure strategies remain relevant and competitive Collaborate with cross-functional teams, including marketing, content creators, and design, to align social media efforts with broader marketing initiatives Qualification Proven 1 year experience in social media marketing field Proficiency with social media management and analytics tools Strong written and verbal communication skills Knowledge of advertising and promotion on social media platforms Creativity and a strong eye for visual content Ability to analyse data and translate insights into actionable strategies Strong project management and organisational skills Up-to-date with social media trends and best practices Benefits Work From Home (30 days in a year) 5 days a week. Fun Friday Activities Festival Celebrations Team Gathering (Fun, Lunch & Enjoy) Competitive Salary Opportunity for career & professional growth Quarterly Award COVID Leaves Referral Policy

About the Role: We are seeking an experienced and highly driven AGM Performance Marketing to lead and execute performance-driven digital campaigns across SEM, SMM, and SEO , with a strong focus on the UK market . The ideal candidate must have a proven track record of delivering high ROI campaigns, driving acquisition, engagement, and conversions while optimizing spends across all performance channels. Role & responsibilities Strategize, plan, and execute end-to-end Search Engine Marketing (SEM) , Social Media Marketing (SMM) , and Search Engine Optimization (SEO) campaigns. Manage and optimize performance marketing campaigns specifically for the UK market , ensuring alignment with local consumer behavior, trends, and regulations. Lead keyword research, audience segmentation, ad creation, and bidding strategies for Google Ads, Meta Ads, LinkedIn, etc. Develop and execute SEO strategies (on-page, off-page, technical SEO) to improve organic rankings and visibility in the UK market. Collaborate with content, design, and tech teams to optimize landing pages and conversion funnels. Analyze campaign performance, derive insights using tools like Google Analytics, SEMrush, Ahrefs, and prepare data-driven reports. Manage performance marketing budgets and ensure efficient allocation to maximize ROI. Stay updated with the latest digital trends, algorithms, and tools relevant to the UK market. Mentor and guide a team of digital marketing executives and specialists. Key Requirements 7-10 years of hands-on experience in performance marketing , with at least 3-4 years of direct exposure to campaigns targeted at the UK market . Expertise in tools such as Google Ads, Facebook/Meta Ads Manager, Google Analytics, SEMrush, Ahrefs, Google Search Console, and Tag Manager . Strong analytical and data interpretation skills with experience in A/B testing, attribution models, and funnel optimization. Deep understanding of UK consumer behavior , local advertising regulations, and digital channels performance. Ability to handle large marketing budgets and ensure high returns through detailed performance analysis. Excellent communication and presentation skills. Self-starter with a strategic mindset and hands-on execution capability. Preferred candidate profile Bachelors or Masters degree in Marketing, Business Administration, or a related field. Google Ads and Analytics Certifications are a plus. Prior experience in managing digital marketing teams or agency-side performance teams is an advantage.

Minimum 4+ years of experience in Growth Marketing , with hands-on experience in inbound, outbound and paid marketing strategies. Position Overview: We are looking for a Growth Marketing Manager responsible for establishing and executing a multi-channel marketing strategy that drives lead generation, brand visibility, and customer acquisition in international markets. The ideal candidate will have a strong background in SaaS marketing with hands-on experience in inbound, outbound and paid marketing strategies. Market Analysis: Research and analyze market trends, customer needs, and the competitive landscape to drive strategic growth marketing decisions. Content Creation: Produce content (emails, blogs, landing pages, social posts, videos) to establish thought leadership and foster audience engagement. Outbound Campaign Management: Implement outbound lead generation campaigns using marketing automation, CRM systems, and data-driven prospecting techniques. LinkedIn Marketing: Create and manage LinkedIn campaigns, using tools like LinkedIn Sales Navigator to engage potential leads. Optimize LinkedIn Ads to drive visibility and lead generation. Campaign Optimization: Use data and analytics to continually improve campaign performance and ROI. Effectively use GA4, Looker Studio and other key performance metrics to drive decision making. SEO & SEM: Identify and optimize inbound strategy to drive organic traffic, enhance search rankings and conversions from paid search. Paid Marketing: Manage and optimize paid campaigns across LinkedIn, Google Ads, Facebook, and Instagram to boost brand visibility and customer acquisition. Collaboration & Support: Collaborate with product, sales, developer, and design teams to ensure marketing initiatives are aligned with overall business objectives. Qualifications: 4+ years of SaaS marketing experience, preferably in growth and performance marketing with a focus on international markets. Proven experience in SEO, SEM, paid social, content marketing, and marketing automation. Strong analytical skills with a data-driven approach to optimizing campaigns. Experience using tools like Google Analytics, Search Console, CRM systems, LinkedIn Ads, and social media platforms. Excellent verbal and written communication skills. Bachelors degree in Marketing, Business, or a related field (MBA is a plus). This is a great opportunity for a highly motivated marketing professional to take ownership and lead the growth marketing function. What youll love about us: Dress : Wear anything you like to the office and be as comfortable at work as you are in your own living room. Flexibility : Pick a time that fits you best, feel free to skip the commute and hit your deadline from home.

About Shiksha Shiksha, a division of Info Edge (India) Ltd is an established name in the online education industry. Launched in May 2008, Shiksha prides itself on being a storehouse of detailed and comprehensive information to enable the right college and career decision for the student. Shiksha has comprehensive information on 19000+ colleges and universities, 1.5 lakh+ courses and more than 450+ entrance exams. The platform gets 10+ million visits every month and as a brand, caters to students in the age group of 15-29 years from tier-1 to tier-4 cities who are aiming for any graduate/post- graduate/diploma/degree course in India or Abroad. Shiksha enables students to make a well- informed decision before taking admission in a college with the help of products like 1.55 lakh+ authentic college reviews, expert videos, courses and placements information, alumni salary data, college comparison, rank & college predictors, 6.5 lakh+ questions & answers, and other tailor-made content solutions. Job Objective: As a Deputy Manager Marketing, you will be responsible for developing and executing data and AI-driven digital marketing strategies with the primary goal of driving high-quality leads and business growth. This role is ideal for someone passionate about leveraging AI-powered tools, automation, and data intelligence to optimize performance marketing efforts, improve campaign efficiency, and scale campaigns effectively. You will work closely with cross-functional teams to optimize the digital marketing efforts and drive growth in the business. This role offers an exciting opportunity to leverage your expertise in digital marketing to contribute to the growth and success of the company. Responsibilities: Develop and execute comprehensive AI-augmented digital marketing strategies to generate high-quality leads and drive revenue growth. Manage end-to-end digital campaigns across PPC, SEM, Meta, display, and other channels—integrating AI tools for automation, targeting, bidding, and personalization. Use advanced analytics and AI-based optimization techniques to monitor and improve campaign performance metrics such as lead quality, conversion rates, ROI, and customer acquisition costs. Stay on top of industry trends and continuously explore and test emerging AI technologies in adtech, martech, and automation platforms. Utilize AI-powered marketing automation tools and CRM systems to streamline lead nurturing, campaign execution, and performance tracking. Generate actionable insights through dashboards and reports, using AI-enabled analytics platforms where applicable. Ensure compliance with relevant advertising regulations and data privacy laws while applying AI responsibly and ethically. Requirements: Bachelor’s/Master’s degree. 3-4 years of experience in digital marketing, with a strong focus on performance marketing, lead generation, and AI-led campaign optimization. Proven experience using AI tools and platforms (e.g., ChatGPT, Enhanced conversions, Capi, Meta Advantage+ etc.) to enhance marketing impact. In-depth understanding of digital channels and a demonstrated ability to automate and optimize campaigns using AI. Strong analytical skills, proficiency in tools like Google Ads, Meta Ads Manager, Google Analytics, and AI-powered analytics or ad tech platforms. Excellent communication skills and a collaborative mind set. High proficiency in MS Excel; familiarity with data visualization tools or AI-based reporting dashboards.

-Expertise in ORM, Video Editing -Expertise in PPC, PPM, Paid Promotions -Must have knowledge in Google AdWords + FB AdWords -Must have strong SEO TECHNICAL knowledge -Value added points for REMARKETING (AdWords + Social media + AM + content Writing)

Seeking a Digital Marketing Manager to lead strategy, SEO, performance marketing, and social media campaigns. Drive ROI, manage agencies, and optimize digital presence across channels. 3+ years experience in D2C/ecommerce preferred.

We are seeking a highly motivated and data-driven Performance Marketing Executive responsible for managing and optimizing paid advertising campaigns Call or whats app 9940463566

Hands-on experience in marketplace operations managing the brand's presence / Selling products across platforms like Amazon, Myntra, Nykaa, Flipkart, Blinkit, and Zepto Marketplace P&L ownership Channel-specific pricing and discounting strategies

- We are looking for an energetic communications professional to join the DSCI team. - At this role, you will work closely with various functions such as the policy, events, membership, technical, and research teams to improve all our communications and outreach initiatives within and outside the company. - If you are an enthusiastic, focused, and energetic person, and would love to build a career in communications, we would like to meet you!. Job Responsibilities:.- Provide inputs, build content, plan outreach, and provide editorial support to DSCI programs, initiatives and publications.- Creation, promotion and management of public information campaigns related to cyber security and privacy awareness.- Support in the development of whitepapers, technical guides, point-of-view papers and write articles, blogs for further outreach of DSCI publications.- Proofread content and reports before publication to ensure high-quality and error-free copy.- Supervise the content and design of DSCI website and keep it updated with the latest information.- Draft communication for senior management to share with key stakeholders.- Coordinate with respective team members for the implementation of various ongoing programs, flagship events, workshops that DSCI undertakes throughout the year.- Execute marketing plan for various launch activities from conceptualizing and design to execution and post-launch outreach.- Drive digital marketing campaigns for various DSCI projects and initiatives.- Analyse social media and web metrics to optimize digital marketing strategies.- Liaise with different digital agencies to create designed content and collaterals.- Manage DSCI's social media presence on various channels.- Work with key internal role-players to brainstorm innovative content ideas, in line with the company's strategy and support various brand initiatives. Required Skills: .- Master's/bachelor's degree in communications, Journalism, Public Relations, English or related field.- 3-5 years of relevant experience in communications, marcom or a similar role of which 2 years working in an industry role with external stakeholder communication would be preferable.- Basic understanding of Cyber Security and emerging technologies.- Ability to work as part of a team as well as independently on their own initiatives.- Knowledge of digital marketing tools such as AdWords, paid marketing, etc.ApplySaveSaveProInsights

- Lead digital strategy across performance, SEO, content & social - Manage client relationships and ensure campaign success - Oversee team operations, reporting, and project delivery - Coordinate with internal teams and external partners

JOB DESCRIPTION : Roles and Responsibilities Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels Qualifications:- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels. In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google Ad Words. Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Bachelors degree in Marketing or relevant field. Skills : Performance Marketing Digital Marketing SEM Paid Search Competitive Analysis Marketing Display Advertising PPC Reporting Added advantage : Email marketing (Drip Campaign) WhatsApp marketing Payment gateway related issues and solutions Ecommerce operations Perks and Benefits:- Friendly Work Culture Office Hours : 10.00a.m. to 7.00 p.m. 6 days working (Mon - Sat) Office Location : Vile Parle West

Job Title: Performance Marketing Manager Location: Ahmedabad Industry: Astrology & Wellness Experience Required: 512 years Type: Full-time About Us: We are a fast-growing astrology company committed to empowering people with authentic and personalized astrological guidance. Our platform connects users with expert astrologers through web and mobile applications. As we scale our digital presence, we are looking for a performance marketing expert to drive customer acquisition and retention. Job Summary: As a Performance Marketing Manager, you will be responsible for planning, executing, and optimizing ROI-driven digital marketing campaigns across multiple channels including Google Ads, Meta (Facebook/Instagram), YouTube, and affiliate networks. You’ll play a crucial role in increasing app installs, generating leads, and driving revenue from online astrology services. Key Responsibilities: Plan, execute, and manage paid media campaigns (Google, Meta, YouTube, affiliates, etc.) Monitor and optimize performance metrics like CPA, ROAS, CPL, and CTR Collaborate with creative teams to build ad creatives that drive engagement and conversions Conduct A/B testing across ad copies, landing pages, and creatives Analyze data and performance reports to extract actionable insights Allocate and manage budgets effectively to ensure maximum ROI Manage retargeting and remarketing strategies to improve user retention Collaborate with the product and tech teams to track user behavior and improve funnels Stay updated on the latest performance marketing trends and platform updates Optimize App Store (ASO) and Play Store presence to boost organic installs Requirements: Proven experience (5+ years) in performance marketing, preferably in a B2C or app-based environment Strong understanding of Google Ads, Facebook Ads Manager, and analytics tools like GA4, AppsFlyer, or Firebase Experience with marketing automation, retargeting, and funnel optimization Proficiency in data analysis and reporting using Excel, Google Sheets, or Data Studio Excellent communication and project management skills Passion for astrology/wellness domain is a plus Good to Have: Experience with influencer marketing or affiliate partnerships Knowledge of SEO and organic marketing strategies Experience in managing marketplace listings or e-commerce integrations Worked with astrology or spiritual platforms

Role & responsibilities Work closely with the senior digital marketing leaders and global digital marketing hubs to establish a coordinated plan that has both global and regional facets. First, understand the business and challenges and goals in developing a smart plan. Construct omnichannel, ROI-based campaigns across digital channels. Deploy CMS strategy to coordinate with media and reporting Work with PR to grow and promote your brands positions and assist them in achieving top of mind awareness . Lead Marketing Automation discovery and strategy in collaboration with the Marketing Automation team with ASIA market a near-term focus. Collaborate with wider global digital marketing team and on tech stack planning and development. Target global consistency wherever possible while acknowledging that regional differences and needs do exist. Manage Corporate websites across the ASIA region. Continually improve the functionality, usability and design of the corporate brand websites. An essential part of the role is to understand the principles of B2B marketing and how to implement activities that will have an impact on brand and sales. Preferred candidate profile 2+ years experience in handling digital media marketing and providing data insights required. Should have excellent communication skills. Proven experience in Paid Media marketing Ability to use analytics and insights to identify opportunities, to drive business improvements across all channels This is a third party contract role . Renewable. Please share your resumes on alpa_jain@persolkelly.com CONFIDENTIAL NOTE: By submitting your resume or personal data, you acknowledge reading and agreeing to our Privacy Policy . You hereby provide voluntary consent to the collection, use, processing, and disclosure of your data by us and our affiliates, in line with the Privacy Policy . and applicable laws. If you wish to withdraw your consent or have any concerns, you may submit a request to our designated consent manager, as outlined in our Privacy Policy . We prioritize your privacy. SECURITY NOTE: We at PERSOLKELLY India or our representatives, do not ask job seekers for fees, personal banking information, or payments through unofficial channels. Official communications will only come from @persolkelly.com. Report any suspicious activity to Contactus_in@persolkelly.com . Click here to find out how you can safeguard yourself from job scams. --------------------------------------

Key Responsibilities: - Plan and execute PPC campaigns tailored to clients in diverse domains. - Handle and interact with clients end to end and be the face of the company. - Coordinate with the team to improve and increase visibility of clients through campaigns. - Monitor and improve performance metrics like cost per lead and cost per acquisition. - Collaborate with content and design teams to create engaging ad creatives. - Generate regular reports showcasing campaign performance and ROI. Skills Required: - 3-6 Years of experience in Paid media/performance marketing. - Agency experience handling multiple clients is a must. - Good communication skills. - Hands-on experience in Google Ads and Facebook Ads. - Proven ability to optimize campaigns for EdTech products. - Strong understanding of the student/parent buyer journey.

Looking for a Performance Marketing Executive to manage Google PPC campaigns. Must have 2–6 yrs experience in keyword research, ad creation, A/B testing, and campaign optimization to drive ROI. Google Ads certification is a plus.

Develop, manage & optimize Meta, Google & WhatsApp ad campaigns with 1L+ monthly budget. Focus on sales, ROI, KPI tracking & reporting. Collaborate with internal teams & stay updated on platform trends.

Job Overview: Travelwings.com is looking for a dynamic and results-driven Manager - Performance Marketing to lead our digital growth initiatives. The role will focus on Google Ads and Facebook Ads , optimizing performance marketing campaigns to drive customer acquisition, engagement, and retention. The candidate will also manage a team of performance marketers and collaborate with cross-functional departments to maximize campaign effectiveness. Key Responsibilities: Develop, execute, and optimize performance marketing strategies across Google Ads, Facebook Ads, and other paid channels. Manage and scale paid media budgets effectively to ensure high ROI and customer acquisition cost (CAC) efficiency . Lead and mentor a team of performance marketing specialists, ensuring campaign execution aligns with business goals. Continuously analyze and optimize campaign performance metrics , including CTR, CPC, CPA, ROAS, and LTV. Work closely with the creative team to develop high-performing ad copies, visuals, and landing pages. Implement A/B testing strategies to improve conversion rates and ad performance. Collaborate with data analysts to generate insights from campaign performance and leverage data-driven decision-making. Stay updated with industry trends, algorithm updates, and best practices to maintain a competitive edge. Manage relationships with advertising partners, agencies, and platforms to explore new opportunities and technologies. Key Requirements: 7+ years of experience in performance marketing , with a focus on Google Ads and Facebook Ads. Proven track record of managing large-scale paid media budgets and delivering strong business results. Hands-on experience in campaign setup, optimization, and audience segmentation . Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager , and data visualization platforms. Ability to manage a team, delegate tasks effectively, and foster a high-performance culture. Strong understanding of funnel marketing, retargeting strategies, and digital attribution models . Excellent communication and stakeholder management skills. Prior experience in the travel or e-commerce industry is a plus.

1. Knowledge of Google adwords, Pay per click 2. Digital advertising expert 3. Tools implementation to Targeted visits to website 4. Worked on good Ad budgets & can generate ROI 5. Bidding on keywords 6. Search engine marketing Required Candidate profile Performance marketing expert with minimum 5 years exp in similar role Can run PPC campaigns Diploma in Digital marketing will be preferred Location: Sahnewal, Ludhiana

Develop, execute, and manage high-performing PPC campaigns across Meta, Linkedin and Google Ads platforms. Conduct in-depth keyword research, competitor analysis, and audience

This is a full-time on-site role for a PPC / Google Ads Specialist at MagicWorks IT Solutions Pvt. Ltd. Role & responsibilities Search engine Marketing Lead generation, E- com sales generation, brand awareness campaigns. Web Analytics and Online Marketing experience Strong communication skills Ability to analyse and interpret data for decision-making Experience with PPC platforms like Google Ads, Meta Ads, LinkedIn Ads and Bing Ads Able to handle 3 to 5 clients international and domestic. Google Analytics and AdWords certification is a plus Explore new ways of/ Trends in Digital Marketing Preferred candidate profile Must possess strong communication, presentation, and negotiation skills Must be familiar with analysing statistics and formulating sales data Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment Knowledge of advertising sales or sales promotions Knowledge of online marketing 1-3 years of experience in digital marketing environment. Strong understanding of Google Ads, Google Analytics, PPC Excellent written and verbal communication skills Strong analytical and problem-solving skills Bachelors degree or Masters degree in marketing, communications, or a related field (preferred)

Roles & Responsibilities: Due diligence on clients source of fund - Assist in paralegal works - Maintain records related to EB5 Investment and Use of Fund - Create Financial Status Report and - Assist in Audits - Assist in Client meetings, willing to Travel during Campaigns

BOP.in Forayed Into The Indian Real Estate Market with Its Incorporation in 2007. Over the Last 19 Years Working Consistently with Hard Work, Perseverance and Grit, BOP.in has Successfully Established Itself as Indias Leading Real Estate Consultant. With Dynamic Vision for The Future & Focus on Capital Efficiency. Job Title Digital Marketing Head Department Marketing Reporting To Founder & Managing Director Location Sector 63, Noida (On-site with some flexibility) Experience Required 8-15 years in digital marketing (real estate or performance-driven sectors preferred) Job Summary BOP.in is looking for a sharp, creative, and ROI-driven Digital Marketing Head to lead our digital strategy, performance marketing, and content creation efforts. The candidate will be responsible for managing a multi-functional digital team, driving leads for residential and commercial projects, and ensuring high-quality brand presence across all digital touchpoints. Key Responsibilities 1. Lead Generation & Performance Marketing - Plan and manage paid campaigns on Google, Meta, LinkedIn, YouTube, etc. - Optimize CPL, CTR, conversion ratio, and overall campaign ROI - Implement retargeting, A/B testing, and lookalike audience strategies 2. Content Strategy & Supervision - Drive creation of engaging content: project reels, walkthroughs, landing pages, brochures, and emailers - Review and edit all content to maintain high standards of grammar, tone, and message in fluent English - Supervise content team including writers, designers, video editors, and freelancers 3. Social Media & Brand Visibility - Manage brand presence on Instagram, Facebook, LinkedIn, and YouTube - Plan monthly content calendars, festival promos, and property launch creatives - Work with influencers and video creators for wider reach and buzz creation 4. SEO & Website Management - Oversee SEO strategy: on-page, off-page, backlinks, and content-driven traffic - Collaborate with UI/UX teams to improve lead capture and landing page conversion - Ensure fast, responsive, and mobile-first web presence 5. Team Leadership - Manage a cross-functional digital team: ad managers, content creators, SEO experts, and designers - Set KPIs for each team member and ensure timely delivery and execution - Collaborate with sales, CRM, and design teams for cohesive campaign rollout 6. Reporting & CRM Integration - Build dashboards and performance reports (weekly/monthly) - Track ROI, channel-wise lead quality, funnel behavior - Sync campaigns with CRM tools and marketing automation workflows. Requirements - Bachelors or Masters in Marketing, Communications, or Digital - Excellent command over written and spoken English - Proficient in Google Ads, Meta Suite, HubSpot or Zoho CRM, and analytics tools - Hands-on experience managing large lead budgets and teams - Ability to lead, mentor, and scale a marketing team in a high-performance setup. Compensation Competitive with performance bonuses Location Sector 63, Noida (6-day working) Timings 10 AM 6 PM (flexible depending on campaign schedules).

About the Role: The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages. Role & responsibilities: Strategy Development : Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition. Channel Management : Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter). App Marketing Focus : Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns. Data Analytics : Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions. Budget Oversight : Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC). Campaign Optimization : Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals. Innovation and Testing : Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives. Cross-functional Collaboration : Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness. Reporting and Analysis : Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies. Market Trends : Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing. Preferred candidate profile: Educational Background : Holds a degree in Marketing, Business Administration, or a related field. Experience : Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media. Analytical Skills : Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions. Technical Proficiency : Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications. Strategic Thinker : Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results. Communication Skills : Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management. Problem Solving : Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives. Adaptability : Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors. Goal-Oriented : Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets. Team Player : Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

—Develop & execute comprehensive digital marketing strategies —Lead & mentor a team of specialists (SEO, Social Media, Content, PPC, Lead Gen) —Handle end-to-end performance marketing, branding, SEO, paid campaigns Required Candidate profile —7-10 years of digital marketing exp, including 3-4 years in a leadership role —Exposure to International/Western markets is a plus —Experience with GTM strategies for both products and services

Run and manage PPC/SEM campaigns Generate leads & conversions within budget Improve ad performance (lower CPC, higher Quality Score) Do keyword research & optimize ads Plan PPC strategy Work on landing page ideas Google Adwords & Meta Adwords Required Candidate profile Experience with Google Ads and Meta ads Good understanding of PPC, SEM, keywords, landing pages Basic analytics and reporting skills