Digital Marketing Manager: We are a Silicon Valley based company focused on case acquisition for lawyers. Specifically, we focus on mass tort case acquisition, leveraging AI to improve case acquisition. We have a team of senior product, marketing, and engineering leaders from Silicon Valley, India, Indonesia and Romania with proven experience in launching successful products. We provide a fast-paced environment, work on many exciting problem areas, offer opportunities to learn and grow, and offer excellent pay based on performance. We are a remote-first team spread across many cities in India, Romania, Indonesia and the US. As our Digital Marketing Manager, you will be at the forefront of our digital marketing efforts, responsible for developing, implementing, and optimizing strategies that drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams to ensure our marketing campaigns align with business objectives and deliver measurable results. Key Responsibilities Develop and execute comprehensive digital marketing strategies across paid social (Meta), search (Google), and affiliate networks to drive customer acquisition and revenue growth Manage and optimize email marketing campaigns to improve lead conversions and cross-sell/upsell opportunities Collaborate with partners to strategically acquire and manage inbound calls and warm transfers Work closely with the analytics team to develop and refine data-driven insights for campaign management and performance auditing Establish and oversee a robust quality assurance process for lead generation across various affiliate partners Create and manage performance reports to track KPIs and ROI across all digital marketing channels Stay abreast of industry trends and best practices to continuously improve our digital marketing efforts Qualifications 8+ years of experience in Digital Marketing , with a strong focus on performance marketing , social media management , and partner relations Proven track record in managing and optimizing Facebook ads and affiliate partnerships (email, co-registration, etc.) Excellent communication skills, both written and verbal, with experience interacting with US-based customers and partners Demonstrated ability to build and maintain strong vendor relationships, particularly with affiliate partners Proficiency in using design tools for creating marketing collateral, coupled with experience in managing freelance designers for more complex creative needs Strong analytical skills and business acumen, with the ability to interpret data and translate insights into actionable strategies Problem-solving aptitude with a data-driven approach to decision-making Ability to work independently and collaboratively in a fast-paced, remote environment Flexibility to work in US time zones as needed to address partner queries promptly Additional Requirements Remote position: Must have a reliable high-speed internet connection (multiple providers preferred) and power backup Willingness to be an individual contributor (IC) and take ownership of specific marketing channels or business verticals What We Offer Opportunity to make a significant impact in a growing company Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment

Details: Role : Revenue Operations Manager Work Type: Full Time Work Mode: Permanent Remote Shift: 5pm to 2am IST Responsibilities: 1. Buyer Management & Lead Routing Manage daily/weekly lead caps for buyers to maximize revenue and quality Build and maintain logic trees for lead grading and routing (e.g., grade A to buyer X, overflow to buyer Y) Monitor buyer response quality, rejection trends, and conversion rates Prioritize high-performing buyers and work with the sales team to sunset underperformers Coordinate with internal stakeholders to onboard new buyers or update parameters 2. Revenue Management & Billing Support Work with Finance to assist in generating and validating weekly invoices for lead delivery Maintain internal tracking sheets or automated dashboards of buyer revenue Flag revenue discrepancies, disputes, or missed caps and ensure timely resolution Support Sales and Product Ops in forecasting and pacing lead traffic for revenue planning 3. Integration & Technical Operations Own the end-to-end API setup for lead posting to buyers, including testing, QA, and documentation Work with internal automation tools (e.g., Zapier, n8n) to create or enhance workflows Troubleshoot posting failures, rejection reasons, and work with buyers to resolve them quickly Maintain a central knowledge base or playbook of integrations and schema versions 4. Quantitative & Statistical Analysis Analyze lead-to-revenue trends across campaigns, lead sources, and buyer segments Run experiments (e.g., alternate routing logic, traffic pauses, pricing thresholds) and assess impact Use analytical tools (Excel, Google Sheets, SQL, or Looker/Tableau) to build internal visibility into performance Recommend optimizations to improve RPM (revenue per 1000 leads) and lead utilization Required Skills 4+ years of experience in a Revenue Ops, Product Ops, Lead Operations, or Growth Operations role Hands-on experience managing API-based integrations (e.g., REST, webhook posts) Ability to write and debug automation workflows (e.g., Zapier, Make, or n8n) Strong command of spreadsheets, data wrangling, and metrics tracking Analytical thinker who can interpret performance data and act on it Exceptional attention to detail with a bias for operational excellence Clear and professional communication skills for both internal and buyer-facing conversations Nice to Have Experience in lead generation, affiliate marketing, or pay-per-lead businesses Knowledge of SQL and data visualization tools (Looker, Tableau, Metabase) Prior involvement in revenue forecasting, pacing, or financial ops Familiarity with call center operations, lead scoring models, or lead resale frameworks Revenue operations manager //Revenue operations analyst

About Us - Demandlane: We are a Silicon Valley based company focused on case acquisition for lawyers. Specifically, we focus on mass tort case acquisition, leveraging AI to improve case acquisition. We have a team of senior product, marketing, and engineering leaders from Silicon Valley, India, Indonesia and Romania with proven experience in launching successful products. We provide a fast-paced environment, work on many exciting problem areas, offer opportunities to learn and grow, and offer excellent pay based on performance. We are a remote-first team spread across many cities in the US, India, Romania, Indonesia and Nigeria. We are seeking a technically proficient Marketing Automation & Tagging Specialist to enhance our digital marketing infrastructure. This role involves implementing and managing tracking solutions across platforms like Google Tag Manager, Facebook (Meta) Pixel, and TikTok Pixel, as well as automating workflows using tools such as Zapier, n8n, and Airtable to ensure accurate data collection and efficient marketing operations. Job Description: Role : Marketing Automation & Tagging Specialist Work Type : Full Time Work Mode: Permanent Remote What You'll Do: Key Responsibilities Tag Management: Implement and manage tags using Google Tag Manager to track user interactions and conversions. Pixel Integration: Set up and maintain Facebook (Meta) Pixel and TikTok Pixel for accurate event tracking and audience building. Automation Workflows: Design and implement automation workflows using tools like Zapier, n8n, and Airtable to streamline marketing operations. Data Layer Management: Collaborate with developers to define and manage data layers for comprehensive tracking. Troubleshooting: Identify and resolve issues related to tag firing, data discrepancies, and tracking errors. Collaboration: Work closely with marketing, analytics, and development teams to align tracking strategies with business objectives. Documentation: Maintain clear documentation of tracking implementations and automation workflows for cross-functional reference. Compliance: Ensure all tracking and automation implementations comply with data privacy regulations such as GDPR and CCPA. Qualifications Bachelor's degree in Marketing, Information Technology, or a related field. 3+ years of experience in digital marketing technology implementation and automation. Proficiency in Google Tag Manager, Facebook (Meta) Pixel, TikTok Pixel, and automation tools like Zapier, n8n, and Airtable. Familiarity with JavaScript, HTML, and CSS for tag customization and automation scripting. Strong analytical skills with experience in tools like Google Analytics, Hotjar, mixpanel, google ads or meta ads Excellent communication skills to convey technical information to non-technical stakeholders. Should be flexible working in overlapping time zone between India and the US. Preferred Qualifications Experience with server-side tagging and advanced analytics platforms. Knowledge of additional marketing platforms like LinkedIn Ads, Twitter Ads, or Snapchat Ads. Certification in Google Analytics or related platforms. What We Offer Opportunity to make a significant impact in a growing company Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment

As our Digital Marketing Manager, you will be at the forefront of our digital marketing efforts, responsible for developing, implementing, and optimizing strategies that drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams to ensure our marketing campaigns align with business objectives and deliver measurable results. Key Responsibilities Develop and execute comprehensive digital marketing strategies across paid social (Meta), search (Google), and affiliate networks to drive customer acquisition and revenue growth Manage and optimize email marketing campaigns to improve lead conversions and cross-sell/upsell opportunities Collaborate with partners to strategically acquire and manage inbound calls and warm transfers Work closely with the analytics team to develop and refine data-driven insights for campaign management and performance auditing Establish and oversee a robust quality assurance process for lead generation across various affiliate partners Create and manage performance reports to track KPIs and ROI across all digital marketing channels Stay abreast of industry trends and best practices to continuously improve our digital marketing efforts Qualifications 5+ years of experience in Digital Marketing, with a strong focus on performance marketing, social media management, and partner relations Proven track record in managing and optimizing Facebook ads and affiliate partnerships (email, co-registration, etc.) Excellent communication skills, both written and verbal, with experience interacting with US-based customers and partners Demonstrated ability to build and maintain strong vendor relationships, particularly with affiliate partners Proficiency in using design tools for creating marketing collateral, coupled with experience in managing freelance designers for more complex creative needs Strong analytical skills and business acumen, with the ability to interpret data and translate insights into actionable strategies Problem-solving aptitude with a data-driven approach to decision-making Ability to work independently and collaboratively in a fast-paced, remote environment Flexibility to work in US time zones as needed to address partner queries promptly Additional Requirements Remote position: Must have a reliable high-speed internet connection (multiple providers preferred) and power backup Willingness to be an individual contributor (IC) and take ownership of specific marketing channels or business verticals What We Offer Opportunity to make a significant impact in a growing company Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment

Senior B2B Marketing Lead Legal & Healthcare (US Market) DemandLane is a Silicon Valley-based company focused on case acquisition for lawyers and healthcare providers. We specialize in the Legal and Healthcare domains , with a strong focus on: Disability Benefits (SSD) Medicare & ACA Mass Torts Our approach blends AI-driven targeting , a performance marketing mindset, and proven operational playbooks to help firms scale client acquisition with high-quality inbound calls, live transfers, and signed retainers. Our team includes senior leaders across product, marketing, and engineering from Silicon Valley, India, Indonesia, and Romania all with extensive experience launching successful tech-enabled services. We are a remote-first company , offering: A fast-paced, ownership-driven environment Real impact in high-growth, high-value verticals Performance-based compensation A collaborative global culture across India, the US, Romania, and Indonesia Role Overview Were hiring a senior B2B marketing leader based in India to run end-to-end marketing and help grow our US client base of law firms and healthcare providers . This is a high-impact, hands-on role where your ability to execute and optimize across the full funnel will directly influence revenue. You'll be responsible for generating qualified leads and supporting sales efforts across our core verticals: Disability Benefits, Medicare, and Mass Tort. Core Responsibilities & Deliverables 1. Positioning & Messaging Clarify and sharpen our value proposition to law firms. Develop a core messaging guide and unique selling proposition (USP) Build persona profiles for SSD, mass torts, and other legal verticals Analyze the competitive landscape and positioning opportunities 2. Demand Generation Drive predictable lead flow to our sales pipeline. Launch and manage paid ad campaigns (LinkedIn, Google, legal directories) Design multi-touch email cadences for cold/warm outreach Build webinar/event strategies (e.g., How to 3x SSD client intake) Own list-building strategy (e.g., bar associations, directories) 3. Content Marketing Build authority and nurture trust with prospects. Create ROI-focused case studies and sales collateral Collaborate on blog posts, SEO content, and thought leadership Coordinate with content/design teams for videos, explainers, etc. Deliver decks, one-pagers, and articles that convert 4. Brand & Website Management Make us look modern, credible, and differentiated. Establish a clear brand style guide (tone, fonts, color, etc.) Own CRO for the website homepage, landing pages, FAQs Build segment-specific landing pages (e.g., SSD vs. Medicare) 5. Sales Enablement Equip our outbound sales team to convert leads. Draft outbound scripts, email templates, and objection-handling playbooks Create ROI calculators and Cost per retainer comparisons Help develop tailored pitch decks per prospect type 6. Analytics & Optimization Make marketing measurable, scalable, and accountable. Set up dashboards for CPL, CPA, conversion rates, and pipeline attribution Run A/B tests on ads, emails, and landing pages Optimize campaigns based on clear performance insights Who You Are 8+ years of relevant experience in B2B marketing or growth , ideally selling to law firms or service-based businesses in the US Deep understanding of outbound marketing, performance funnels , and demand gen best practices Strong execution skills this is a doers role , not just a managers(small 1-2 member) Tools: Familiarity with outbound tools (Apollo, Instantly), CRM (HubSpot/Salesforce), and analytics (GA4, attribution tools) Excellent written and visual communication you should be able to brief content/design teams and produce basic marketing copy if needed Comfort with collaborating across time zones (US–India overlap) Nice-to-Haves Experience marketing to law firms, insurance, or legal tech Exposure to events, partnerships (e.g. bar associations, legal media) Familiarity with compliance-sensitive marketing (HIPAA, TCPA, etc.) Additional Requirements Remote position: Must have a reliable high-speed internet connection (multiple providers preferred) and power backup Willingness to be an individual contributor (IC) and eventually build a small team(1-2) What We Offer Opportunity to make a significant impact in a growing company Autonomy and ownership from Day 1 — no micromanagement. A direct line of impact on company growth and client acquisition. Opportunity to grow with a company expanding across multiple high-potential verticals. Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment If you're passionate about B2B marketing , thrive in a data-driven environment, and are ready to take your career to the next level, we want to hear from you!

Responsibilities 1. Buyer Management & Lead Routing Manage daily/weekly lead caps for buyers to maximize revenue and quality Build and maintain logic trees for lead grading and routing (e.g., grade A to buyer X, overflow to buyer Y) Monitor buyer response quality, rejection trends, and conversion rates Prioritize high-performing buyers and work with the sales team to sunset underperformers Coordinate with internal stakeholders to onboard new buyers or update parameters 2. Revenue Management & Billing Support Work with Finance to assist in generating and validating weekly invoices for lead delivery Maintain internal tracking sheets or automated dashboards of buyer revenue Flag revenue discrepancies, disputes, or missed caps and ensure timely resolution Support Sales and Product Ops in forecasting and pacing lead traffic for revenue planning 3. Integration & Technical Operations Own the end-to-end API setup for lead posting to buyers, including testing, QA, and documentation Work with internal automation tools (e.g., Zapier, n8n) to create or enhance workflows Troubleshoot posting failures, rejection reasons, and work with buyers to resolve them quickly Maintain a central knowledge base or playbook of integrations and schema versions 4. Quantitative & Statistical Analysis Analyze lead-to-revenue trends across campaigns, lead sources, and buyer segments Run experiments (e.g., alternate routing logic, traffic pauses, pricing thresholds) and assess impact Use analytical tools (Excel, Google Sheets, SQL, or Looker/Tableau) to build internal visibility into performance Recommend optimizations to improve RPM (revenue per 1000 leads) and lead utilization Required Skills 4+ years of experience relevant experience in a Revenue Ops, Product Ops, Lead Operations, or Growth Operations role Hands-on experience managing API-based integrations (e.g., REST, webhook posts) Ability to write and debug automation workflows (e.g., Zapier, Make, or n8n) Strong command of spreadsheets, data wrangling, and metrics tracking Analytical thinker who can interpret performance data and act on it Exceptional attention to detail with a bias for operational excellence Clear and professional communication skills for both internal and buyer-facing conversations Nice to Have Experience in lead generation, affiliate marketing, or pay-per-lead businesses Knowledge of SQL and data visualization tools (Looker, Tableau, Metabase) Prior involvement in revenue forecasting, pacing, or financial ops Familiarity with call center operations, lead scoring models, or lead resale frameworks Revenue operations manager //Revenue operations analyst

Digital Marketing Manager: We are a Silicon Valley based company focused on case acquisition for lawyers. Specifically, we focus on mass tort case acquisition, leveraging AI to improve case acquisition. We have a team of senior product, marketing, and engineering leaders from Silicon Valley, India, Indonesia and Romania with proven experience in launching successful products. We provide a fast-paced environment, work on many exciting problem areas, offer opportunities to learn and grow, and offer excellent pay based on performance. We are a remote-first team spread across many cities in India, Romania, Indonesia and the US. As our Digital Marketing Manager, you will be at the forefront of our digital marketing efforts, responsible for developing, implementing, and optimizing strategies that drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams to ensure our marketing campaigns align with business objectives and deliver measurable results. Key Responsibilities Develop and execute comprehensive digital marketing strategies across paid social (Meta), search (Google), and affiliate networks to drive customer acquisition and revenue growth Manage and optimize email marketing campaigns to improve lead conversions and cross-sell/upsell opportunities Collaborate with partners to strategically acquire and manage inbound calls and warm transfers Work closely with the analytics team to develop and refine data-driven insights for campaign management and performance auditing Establish and oversee a robust quality assurance process for lead generation across various affiliate partners Create and manage performance reports to track KPIs and ROI across all digital marketing channels Stay abreast of industry trends and best practices to continuously improve our digital marketing efforts Qualifications 4-6 years of experience in Digital Marketing , with a strong focus on performance marketing , social media management , and partner relations Proven track record in managing and optimizing Facebook ads and affiliate partnerships (email, co-registration, etc.) Excellent communication skills, both written and verbal, with experience interacting with US-based customers and partners Demonstrated ability to build and maintain strong vendor relationships, particularly with affiliate partners Proficiency in using design tools for creating marketing collateral, coupled with experience in managing freelance designers for more complex creative needs Strong analytical skills and business acumen, with the ability to interpret data and translate insights into actionable strategies Problem-solving aptitude with a data-driven approach to decision-making Ability to work independently and collaboratively in a fast-paced, remote environment Flexibility to work in US time zones as needed to address partner queries promptly Additional Requirements Remote position: Must have a reliable high-speed internet connection (multiple providers preferred) and power backup Willingness to be an individual contributor (IC) and take ownership of specific marketing channels or business verticals What We Offer Opportunity to make a significant impact in a growing company Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment

We are looking for a Marketing Business Data Analyst (Remote) with a strong background in marketing analytics to help us monitor campaign performance, investigate anomalies, and provide actionable insights to the marketing team. Key Responsibilities Performance Analysis & Reporting: Gather and analyze daily, weekly, and monthly performance metrics across various marketing channels (Facebook, Google, TikTok, YouTube, and other ad platforms). Track backend conversions and correlate them with front-end marketing data to identify trends and optimization opportunities. Build and maintain dashboards, reports, and presentations for campaign managers to drive data-driven decisions. Anomaly Detection & Troubleshooting: Investigate data discrepancies , missing conversions, or irregularities in marketing performance. Collaborate with data analysts, engineers, and other stakeholders to resolve tracking, attribution, or reporting issues. Identify any drop-offs in lead flow, data mismatches , or technical issues impacting performance. Campaign Insights & Optimization: Provide actionable insights to campaign managers on lead quality, cost per lead (CPL), return on ad spend (ROAS), and other key performance indicators (KPIs). Analyze audience behavior, ad performance, and backend conversion rates to recommend targeting and bidding strategy changes. Monitor A/B tests and experiments, sharing insights on creative, audience, and landing page performance. Collaboration & Process Improvement: Work closely with media buyers, marketing managers, and sales teams to align campaign goals with backend performance. Assist in data tracking, attribution modeling , and integrating multiple data sources for a unified view of campaign success. Continuously improve reporting processes and automation for efficiency. Requirements Experience: 3+ years of experience as a Marketing Data Analyst / Business Analyst / Data Analyst in a marketing, digital advertising, or performance marketing environment . Hands-on experience with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, and other ad platforms . Strong understanding of lead funnels, backend conversions, attribution models, and tracking pixels . Should be comfortable working from 7am IST Technical Skills: Proficiency in Excel/Google Sheets (pivot tables, formulas, data manipulation) . Experience with SQL, Python, or R for data extraction and analysis (preferred but not required). Familiarity with Tableau, Power BI, or other data visualization tools . Knowledge of UTM parameters, tracking tools, and marketing automation platforms is a plus. Analytical & Problem-Solving Skills: Strong ability to identify trends, spot anomalies, and translate data into actionable insights . Comfortable troubleshooting data discrepancies and working with teams to resolve tracking issues. Ability to break down complex datasets and tell a compelling data-driven story . Soft Skills: Excellent communication and collaboration skills to effectively present insights to marketing teams. Ability to work independently in a fast-paced, performance-driven environment . A proactive approach to improving reporting processes and automation. Nice to Have Experience in lead generation, mass tort, SSD, or other legal marketing campaigns . Understanding of Facebooks Conversions API, Google Tag Manager, and first-party data tracking . Prior experience with marketing mix modeling or incrementality testing . What We Offer Opportunity to make a significant impact in a growing company Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment