Marketing Automation Specialist

About Us - Demandlane:

We are a Silicon Valley based company focused on case acquisition for lawyers. Specifically, we focus on mass tort case acquisition, leveraging AI to improve case acquisition. We have a team of senior product, marketing, and engineering leaders from Silicon Valley, India, Indonesia and Romania with proven experience in launching successful products. We provide a fast-paced environment, work on many exciting problem areas, offer opportunities to learn and grow, and offer excellent pay based on performance. We are a remote-first team spread across many cities in the US, India, Romania, Indonesia and Nigeria.

Marketing Automation & Tagging Specialist

• Role

  : Marketing Automation & Tagging Specialist

• Work Type

  : Full Time

• Work Mode:

  Permanent Remote

What You'll Do:

Key Responsibilities

• Tag Management:

  Implement and manage tags using Google Tag Manager to track user interactions and conversions.

• Pixel Integration:

  Set up and maintain Facebook (Meta) Pixel and TikTok Pixel for accurate event tracking and audience building.

• Automation Workflows:

  Design and implement automation workflows using tools like Zapier, n8n, and Airtable to streamline marketing operations.

• Data Layer Management:

  Collaborate with developers to define and manage data layers for comprehensive tracking.

• Troubleshooting:

  Identify and resolve issues related to tag firing, data discrepancies, and tracking errors.

• Collaboration:

  Work closely with marketing, analytics, and development teams to align tracking strategies with business objectives.

• Documentation:

  Maintain clear documentation of tracking implementations and automation workflows for cross-functional reference.

• Compliance:

  Ensure all tracking and automation implementations comply with data privacy regulations such as GDPR and CCPA.

Qualifications

• Bachelor's degree in Marketing, Information Technology, or a related field.
• 3+ years of experience in digital marketing technology implementation and automation.
• Proficiency in Google Tag Manager, Facebook (Meta) Pixel, TikTok Pixel, and automation tools like Zapier, n8n, and Airtable.
• Familiarity with JavaScript, HTML, and CSS for tag customization and automation scripting.
• Strong analytical skills with experience in tools like Google Analytics, Hotjar, mixpanel, google ads or meta ads
• Excellent communication skills to convey technical information to non-technical stakeholders.
• Should be flexible working in overlapping time zone between India and the US.
  

Preferred Qualifications

• Experience with server-side tagging and advanced analytics platforms.
• Knowledge of additional marketing platforms like LinkedIn Ads, Twitter Ads, or Snapchat Ads.
• Certification in Google Analytics or related platforms.

What We Offer

• Opportunity to make a significant impact in a growing company
• Remote work flexibility
• Competitive salary and benefits package
• Continuous learning and professional development opportunities
• Collaborative and innovative work environment