B2B Marketing Leader

Job Description

Senior B2B Marketing Lead Legal & Healthcare (US Market) DemandLane is a Silicon Valley-based company focused on case acquisition for lawyers and healthcare providers. We specialize in the Legal and Healthcare domains , with a strong focus on: Disability Benefits (SSD) Medicare & ACA Mass Torts Our approach blends AI-driven targeting , a performance marketing mindset, and proven operational playbooks to help firms scale client acquisition with high-quality inbound calls, live transfers, and signed retainers. Our team includes senior leaders across product, marketing, and engineering from Silicon Valley, India, Indonesia, and Romania all with extensive experience launching successful tech-enabled services. We are a remote-first company , offering: A fast-paced, ownership-driven environment Real impact in high-growth, high-value verticals Performance-based compensation A collaborative global culture across India, the US, Romania, and Indonesia Role Overview Were hiring a senior B2B marketing leader based in India to run end-to-end marketing and help grow our US client base of law firms and healthcare providers . This is a high-impact, hands-on role where your ability to execute and optimize across the full funnel will directly influence revenue. You'll be responsible for generating qualified leads and supporting sales efforts across our core verticals: Disability Benefits, Medicare, and Mass Tort. Core Responsibilities & Deliverables 1. Positioning & Messaging Clarify and sharpen our value proposition to law firms. Develop a core messaging guide and unique selling proposition (USP) Build persona profiles for SSD, mass torts, and other legal verticals Analyze the competitive landscape and positioning opportunities 2. Demand Generation Drive predictable lead flow to our sales pipeline. Launch and manage paid ad campaigns (LinkedIn, Google, legal directories) Design multi-touch email cadences for cold/warm outreach Build webinar/event strategies (e.g., How to 3x SSD client intake) Own list-building strategy (e.g., bar associations, directories) 3. Content Marketing Build authority and nurture trust with prospects. Create ROI-focused case studies and sales collateral Collaborate on blog posts, SEO content, and thought leadership Coordinate with content/design teams for videos, explainers, etc. Deliver decks, one-pagers, and articles that convert 4. Brand & Website Management Make us look modern, credible, and differentiated. Establish a clear brand style guide (tone, fonts, color, etc.) Own CRO for the website homepage, landing pages, FAQs Build segment-specific landing pages (e.g., SSD vs. Medicare) 5. Sales Enablement Equip our outbound sales team to convert leads. Draft outbound scripts, email templates, and objection-handling playbooks Create ROI calculators and Cost per retainer comparisons Help develop tailored pitch decks per prospect type 6. Analytics & Optimization Make marketing measurable, scalable, and accountable. Set up dashboards for CPL, CPA, conversion rates, and pipeline attribution Run A/B tests on ads, emails, and landing pages Optimize campaigns based on clear performance insights Who You Are 8+ years of relevant experience in B2B marketing or growth , ideally selling to law firms or service-based businesses in the US Deep understanding of outbound marketing, performance funnels , and demand gen best practices Strong execution skills this is a doers role , not just a managers(small 1-2 member) Tools: Familiarity with outbound tools (Apollo, Instantly), CRM (HubSpot/Salesforce), and analytics (GA4, attribution tools) Excellent written and visual communication you should be able to brief content/design teams and produce basic marketing copy if needed Comfort with collaborating across time zones (US–India overlap) Nice-to-Haves Experience marketing to law firms, insurance, or legal tech Exposure to events, partnerships (e.g. bar associations, legal media) Familiarity with compliance-sensitive marketing (HIPAA, TCPA, etc.) Additional Requirements Remote position: Must have a reliable high-speed internet connection (multiple providers preferred) and power backup Willingness to be an individual contributor (IC) and eventually build a small team(1-2) What We Offer Opportunity to make a significant impact in a growing company Autonomy and ownership from Day 1 — no micromanagement. A direct line of impact on company growth and client acquisition. Opportunity to grow with a company expanding across multiple high-potential verticals. Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment If you're passionate about B2B marketing , thrive in a data-driven environment, and are ready to take your career to the next level, we want to hear from you!