Head Digital Marketing

Job Summary

Senior Digital Marketing Manager

Key Responsibilities

• Develop and execute a

  comprehensive digital marketing strategy

  to enhance brand awareness and customer loyalty for Teppa Bakers.
• Plan and manage

  paid advertising campaigns

  across Google Ads, Facebook, Instagram, YouTube, and food-related digital platforms.
• Oversee

  social media accounts management

  – strategy, content creation, posting calendar, influencer collaborations, and community engagement.
• Lead

  digital campaigns

  for product launches, promotions, bakery outlets, and seasonal offers.
• Collaborate with creative and operations teams to ensure digital campaigns align with brand identity.
  
• Monitor, analyze, and report on campaign performance using

  Google Analytics, Meta Business Suite, and other analytics tools

  .
• Drive

  SEO/SEM strategies

  to improve online visibility and website ranking.
• Explore

  innovative digital trends

  such as short-form video marketing, food blogging, and influencer partnerships to reach wider audiences.
• Manage and mentor the digital marketing team to ensure effective campaign execution.
  
• Optimize marketing budget allocation and maximize

  ROI

  from digital spends.

Qualifications & Skills

• Minimum

  10 years of hands-on experience

  in digital marketing, with a strong background in paid advertising and social media management.
• Proven success in managing

  large-scale ad campaigns

  with measurable results in

  F&B, hospitality, or retail industries

  .
• In-depth knowledge of

  Google Ads, Meta Ads Manager, YouTube Ads, LinkedIn Ads

  , and emerging ad platforms.
• Strong skills in

  SEO, SEM, content marketing, and analytics tools

  .
• Creative thinker with the ability to build engaging food & lifestyle content strategies.
  
• Excellent leadership, communication, and stakeholder management skills.
  
• Ability to handle multiple campaigns across

  B2C, B2B, and D2C models

  .

Education

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
  
• Certifications in

  Google Ads, Facebook Blueprint, HubSpot, or similar digital programs

  preferred.