Head Digital Marketing

Job Title: - Digital Marketing Head

Location:

Position Summary:

K.R Mangalam University seeks an experienced and innovative Digital Marketing Head to lead our digital marketing initiatives. This role involves strategizing, implementing, and managing digital marketing campaigns to enhance our brands online presence, engage with prospective students, and drive admissions.

Key Responsibilities:

Strategy Development and Planning:

• Develop and implement a comprehensive digital marketing strategy aligned with the institutions goals.
• Plan and manage digital campaigns to increase brand awareness, student enrolment, and engagement.

Content Management:

• Responsible for developing and executing search engine optimization (SEO) strategies to increase a websites organic visibility, traffic, and ranking on Google, Bing, and other search engines. This role requires expertise in technical SEO, content strategy, link building, and analytics, ensuring that the company’s online presence grows sustainably.

SEO and Website:

• Manage the institution’s website and ensure it is optimized for search engines (SEO) to increase visibility and attract prospective students.
• Monitor website analytics and make data-driven decisions to improve user experience and engagement.

Social Media Management/ Social Media Marketing (SMM):

• Develop and implement social media strategies to engage with students, parents, and the academic community.
• Manage social media accounts, ensuring regular posting and interaction to build community and promote the institution’s activities and achievements.

PPC (Pay-Per-Click)

• Responsible for planning, executing, and optimizing paid advertising campaigns to drive traffic, leads, or sales.
• The goal is to maximize return on ad spend (ROAS) across platforms like Google Ads, Facebook Ads, LinkedIn, and others.
• It involves strategic oversight, performance management, and integration of PPC within the broader digital marketing strategy.

Social Media Optimization (SMO):

• Responsible for ensuring brand's presence across all social media platforms is fully optimized for

  visibility, engagement, and organic growth

  .

Analytics and Reporting:

• Regularly monitor CRM and analyze and report on the performance of all digital marketing activities using analytics tools.
• Provide insights and recommendations to senior management for continuous improvement.
• New Implementation in CRM and Allied Softwares.

Budget Management:

• Manage the digital marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.
• Monitor spending and adjust tactics to stay within budget while maximizing results.

Team Leadership and Collaboration:

• Lead and manage the digital marketing team, providing guidance and support to achieve departmental goals.
• Collaborate with other departments (e.g., Admissions, Academic Affairs) to ensure alignment of digital marketing efforts with overall institutional goals.

Online Reputation Management:

• Manage the institution’s online reputation by monitoring and responding to online reviews, comments, and feedback across various platforms, ensuring a positive and professional image is maintained and any negative issues are addressed promptly and effectively.

Lead Generation and Conversion Optimization:

• Assume overall responsibility for generating high-quality leads and improving the 'Lead to Form' conversion rate. This involves strategizing and implementing effective lead generation campaigns, optimizing marketing funnels, and continuously analysing and refining the process to ensure a higher percentage of interested leads complete the application forms. Efforts should be focused on attracting the right audience, engaging them effectively, and guiding them smoothly through the enrolment process to maximize conversions and meet enrolment targets.

Staying Updated with Trends:

• Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge and innovate marketing practices.

Qualifications & Experience:

• 10+ years of experience

   in 

  digital marketing, performance marketing, and brand management,

   with at least 

  5 years in a senior leadership role

   managing a team.

• Proven track record

   of running 

  large-scale digital marketing campaigns

   with budgets exceeding 

  1 crore annually

  across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.

• Demonstrated success

   in increasing lead generation, improving conversion rates, and driving revenue growth, preferably in the 

  education sector or consumer-facing industries.

• Strong expertise in 

  SEO, SEM, Social Media Marketing (SMM), PPC, Marketing Automation, and Data Analytics.

• Hands-on experience

   with marketing tools such as 

  Google Analytics, Meta Ads Manager, Hub Spot, Zoho CRM, Google Tag Manager, and automation tools.

• Experience in managing cross-functional teams, agencies, and external vendors.
• Strong analytical and problem-solving skills with the ability to 

  make data-driven marketing decisions.

Interested Candidates can visit our website and they can send the resume on this mail id:

K. R. Mangalam University Website - https://www.krmangalam.edu.in/careers/

Email ID - krmujobs@krmangalam.edu.in