Head Digital Marketing

Key Responsibilities

Strategy & Leadership

• Develop and execute the digital marketing roadmap aligned with business goals and brand vision.
  
• Lead, mentor, and grow the digital marketing team comprising SEO, SEM, social media, content, design, video, and e-commerce specialists.
  
• Plan and optimize marketing budgets to ensure maximum ROI and impact.
  

Digital Campaigns & Branding

• Design and implement online campaigns for product launches, promotions, and festive events.
  
• Manage social media platforms including Instagram, Facebook, YouTube, WhatsApp, Pinterest, ensuring luxury brand consistency.
  
• Drive influencer marketing, brand collaborations, and partnerships aligned with jewellery and lifestyle audiences.
  
• Oversee creation of high-quality content such as visuals, videos, reels, blogs, and customer stories showcasing jewellery craftsmanship.
  

E-Commerce & Performance Marketing

• Manage and scale online sales channels, including the website, marketplaces, and WhatsApp commerce.
  
• Enhance traffic, lead generation, and conversions using SEO, SEM, paid advertising, and retargeting strategies.
  
• Optimize website experience (UI/UX), shopping flow, and checkout process for seamless customer journeys.
  

Analytics & Optimization

• Monitor and analyze campaign performance using tools like Google Analytics and other reporting systems.
  
• Provide actionable insights and recommend improvements for ongoing campaigns.
  
• Keep abreast of competitor activities and industry trends in jewellery, luxury, and retail sectors.
  

Customer Engagement & CRM

• Build and manage customer engagement strategies, loyalty programs, and personalized communications through email, SMS, and WhatsApp marketing.
  
• Leverage customer data to tailor campaigns, improve retention, and enhance lifetime value.
  

Required Skills & Competencies

• Proven track record in digital marketing, preferably in jewellery, luxury retail, or fashion industries.
  
• Strong expertise in SEO, SEM, paid advertising (Google Ads, Meta Ads), social media, and e-commerce strategies.
  
• Proficient with marketing tools such as Google Analytics, Facebook Business Manager, Shopify/Magento, Mailchimp, HubSpot, etc.
  
• Demonstrated leadership, team development, and project management capabilities.
  
• Excellent communication, storytelling, creativity, and analytical problem-solving skills.
  

Qualifications & Experience

• MBA/PGDM in Marketing, Digital Marketing, E-Commerce, or a related field.
  
• 812 years of experience in digital marketing, with at least 3–5 years in a senior/leadership role.
  
• Experience in the jewellery, luxury, lifestyle, or retail sectors is highly desirable.
  

Salary & Benefits

• Competitive salary with performance-based incentives.
  
• Provident Fund (PF), ESIC, Medical Insurance as per company policy.
  
• Clear career progression within a fast-growing jewellery retail brand.