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Paid Marketing Executive / Specialist

7 years

0 Lacs

India

Posted:2 months ago| Platform: Linkedin logo

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Skills Required

marketing service combination developer power retention flexibility efficiency timing drive testing optimization strategy ads analyze metrics strategies design targeting research segmentation analysis content reports tracking analytics data communication looker

Work Mode

Remote

Job Type

Full Time

Job Description

Stellites Technologies

, a beacon in the IT service industry for over 7 years, prides itself on delivering unparalleled service to our international clientele. Deriving our name from the combination of "Star" and "Developer," we embody excellence in every project we undertake. At Stellites, we believe in the power of employee empowerment; understanding that with the right blend of skills and motivation, our team can achieve outstanding results for our clients. Our commitment to fostering a supportive and enriching work environment is evident in our impressive average retention rate of 4 years per employee. In the wake of COVID-19, we've seamlessly transitioned to a fully remote work setup, embracing the flexibility and efficiency it brings to our operations.

Job Title:

Paid Marketing Executive / Specialist

Location:

Remote

Timing :

UK Shift

Experience:

2–4 Years

About The Role

We are seeking a results-driven Paid Marketing Specialist to manage and scale performance marketing campaigns across Google, Meta (Facebook/Instagram), and other digital platforms. You'll be working directly with our internal team and client to drive traffic, generate high-quality leads, and improve ROAS through ongoing testing, optimization, and strategy refinement.

Key Responsibilities

  • Plan, execute, and manage paid ad campaigns across Google Ads, Facebook/Instagram, and other platforms as needed
  • Analyze performance metrics and create actionable strategies to optimize CPL, CTR, CAC, and ROAS
  • Design and run A/B tests for ad creatives, targeting, bidding, and landing pages
  • Conduct keyword research, audience segmentation, and competitor analysis
  • Collaborate with content and design teams to create ad copies, creatives, and funnels
  • Prepare weekly/monthly performance reports with insights and next steps
  • Suggest improvements to landing pages, ad funnels, and pixel setups

Requirements

  • 2–4 years of hands-on experience in running ROI-focused campaigns on Google & Meta platforms
  • Strong knowledge of ad campaign structures, bidding strategies, and conversion tracking
  • Proficient in using Google Ads Manager, Facebook Ads Manager, and Google Analytics
  • Good understanding of eCommerce metrics (ROAS, LTV, CAC, etc.)
  • Ability to interpret data and turn insights into actionable strategies
  • Excellent communication skills, attention to detail, and accountability

Nice to Have

  • Familiarity with tools like SEMrush, Canva, etc.
  • Knowledge of UTM tracking, GA4, Tag Manager, and Looker Studio (Data Studio)
  • Experience in landing page CRO and funnel optimization
  • Capability to manage modest budgets and scale efficiently

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