Paid Campaign Executive

Job Overview:

We are seeking a detail-oriented and results-driven Paid Campaign Executive to assist in

planning, executing, and optimizing paid advertising campaigns across multiple digital platforms.

This role is ideal for someone with a basic understanding of paid ads and a passion for driving

measurable growth through performance marketing.

Key Responsibilities:

1. Campaign Planning & Strategy

• Plan, create, and launch high-performing ad campaigns across Facebook, Instagram,
• Google Ads, LinkedIn, and other platforms.
• Define campaign goals (brand awareness, lead generation, sales conversions, etc.).
• Identify the right campaign type: search, display, video, shopping, remarketing, etc.
• Collaborate with internal stakeholders to align campaign goals with business objectives.

2. Audience Targeting & Segmentation

• Conduct audience research using platform insights and analytics tools.
• Use demographic, psychographic, and behavioral data to create targeted audience segments.
• Leverage custom audiences, lookalike audiences, interest targeting, and retargeting.
• Set up retargeting campaigns for website visitors, cart abandoners, and engaged users.

3. Budget Management & Bid Strategy

• Allocate budgets effectively across platforms and campaigns.
• Monitor and adjust daily/monthly spending based on performance.
• Optimize bids manually or via automated rules for cost-efficiency.
• Balance cost per result with overall budget goals (CPC, CPA, ROAS, etc.).

4. Creative Collaboration & Ad Development

• Collaborate with designers and copywriters to develop high-converting ad creatives.
• Create variations for A/B testing (headlines, CTAs, visuals).
• Ensure creatives adhere to platform guidelines and brand tone.
• Provide briefs and performance feedback to creative teams.

5. Campaign Execution & Management

• Set up campaigns in Ads Manager or Google Ads with correct targeting, placements, and tracking.
• Troubleshoot delivery or disapproval issues proactively.
• Maintain campaign health by checking budgets, ad frequency, and delivery status.

6. Performance Analysis & Optimization

• Monitor campaign performance KPIs: CTR, CPC, CPM, ROAS, CPA, conversion rate.
• Optimize campaigns by pausing underperforming ads, reallocating budgets, refining targeting, and updating creatives.
• Run A/B tests on creatives, audiences, and placements.

7. Reporting & Insights

• Generate weekly/monthly performance reports.
• Analyze data to identify trends and performance gaps.
• Provide recommendations for future improvements.
• Present insights to internal teams or clients in a structured manner.

8. Platform Knowledge & Trend Awareness

• Stay updated on ad platform changes, policy updates, and new features.
• Explore beta features or new ad formats.
• Attend webinars, courses, or industry events to enhance knowledge.
• Apply learnings to improve campaign innovation and performance.

9. Tools & Technical Skills (Optional but Preferred)

• Use tools like Google Tag Manager, Google Analytics, Meta Events Manager, etc.
• Implement UTM parameters and conversion tracking pixels.
• Experience with marketing automation or CRM tools like HubSpot, Zoho, etc.

Required Skill

• 1-2 yr experience in Paid Campaigns
• Extensive knowledge of social media platforms and their respective algorithms
• Experience of digital advertising and campaign management
• Expertise in Campaign Analysis , Tracking & optimisation
• Proficiency in social media management tools
• Strong copywriting and content creation skills
• Excellent verbal and written communication skills
• Ability to work in a fast-paced environment and manage multiple client projects
• simultaneously
• Experience in canva for Graphic & Reel creation is a plus

Immediate Opening

1. Salary - Starting from 25K/Month