Posted:20 hours ago|
Platform:
On-site
Full Time
The Optimization Specialist will lead experimentation and conversion rate optimization
efforts across digital properties. This role involves strategic test planning, hands-on
execution, and continuous analysis to improve user experience and key business
metrics through A/B testing and personalization.
Key Responsibilities
● Own the testing roadmap and prioritize experiments aligned with product and
marketing goals.
● Design, launch, and analyze A/B, multivariate, and personalization tests to drive
performance improvements.
● Partner with cross-functional teams (Product, UX, Marketing, Analytics) to identify
optimization opportunities.
● Ensure proper experiment setup, QA, and deployment through tools like Adobe
Target or Optimizely.
● Monitor test performance and synthesize findings into actionable recommendations.
● Champion a data-driven culture of continuous testing and learning.
Required Skillset & Experience
● Minimum 7 + years of hands-on experience in digital optimization, A/B testing, or CRO.
● Strong analytical mindset with ability to interpret quantitative and qualitative data.
● Deep understanding of UX, user psychology, and experience design principles.
● Excellent collaboration, communication, and stakeholder management skills.
● Proficiency in documentation and reporting of test strategies and outcomes.
● Adobe Target
● Optimizely
● GA4
● Adobe Analytics
● Hotjar / Crazy Egg
● JIRA / Confluence
Trantor
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