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Company Description : NeoRipples Marketing is a digital solutions powerhouse located in Gurugram. We specialise in merging creativity with strategy to craft unforgettable brand experiences that resonate with and inspire audiences worldwide. Our in-house services include creative asset creation, social media mastery, Google domination, content wizardry, insightful analysis, event extravaganzas, and visual storytelling. With a global presence, 100+ successful projects, and a startup-friendly ethos, we are constantly redefining digital engagement and brand elevation. Role Description We are seeking a highly skilled and dynamic Performance Marketing Specialist to join our team. As a key member of the marketing department, the ideal candidate will be responsible for developing, implementing, and managing effective performance marketing strategies to drive customer acquisition, engagement, and conversion across various digital channels. The successful candidate will have a proven track record in optimizing campaigns, analyzing data, and delivering measurable results. 1. Campaign Strategy and Execution: · Develop and implement comprehensive performance marketing strategies across channels such as paid search, display advertising, social media, and email marketing. · Manage end-to-end campaign execution, including planning, targeting, creative development, and performance analysis. 2. Data Analysis and Optimization: · Analyze campaign performance data and key metrics to identify trends, insights, and areas for improvement. · Implement A/B testing and other optimization techniques to enhance campaign performance and maximize ROI. 3. Budget Management: · Develop and manage performance marketing budgets to achieve business objectives. · Monitor spending and ensure campaigns are cost-effective, delivering optimal results within allocated budgets. 4. Collaboration: · Collaborate cross-functionally with other marketing teams, product managers, and external partners to align performance marketing efforts with overall business goals. · Work closely with creative teams to develop compelling ad creatives and messaging. 5. Reporting and Analysis: · Prepare and present regular reports on campaign performance, providing insights and recommendations for improvement. · Stay up-to-date with industry trends and best practices to ensure the adoption of innovative and effective strategies. Note : Must have knowledge of running multiple campaigns across platforms. Should have managed international clients as well as ads which have lead generation as objective. Kindly submit CV at priyanka.b@neoripples.com Show more Show less
